Median household income
$164,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Saskatchewan postal region
S4L demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Regina.
AudienceScoutS4L · ReginaLoading the S4L boundary…
Selected postal region
Market profile
A market of 5,643 people
Size the opportunity, understand its household composition, and identify the local patterns that make S4L different from the typical Canadian postal region.
Population5,643
Households1,850
Median income$164,000
Average age37.5
S4L market summary
What distinguishes this postal-region audience
S4L represents 5,643 residents and 1,850 households in Regina. Its average household contains 3.0 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is household income: $164,000, or 91.2% above the benchmark. Single-detached homes is 95.4%, 42.8 percentage points above the benchmark.
For campaign planning, these patterns give S4L a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Regina.
Audience matching
Find more regions that resemble S4L
To find regions with a profile similar to S4L, begin with household income near $164,000 and home ownership near 95.8%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between S4L and the Canadian postal-region benchmark.
Single-detached homes
95.4%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Owner households
95.8%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
One-person households
9.5%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Detailed comparison
How S4L compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | S4L | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $164,000 | $85,788 | 91.2% above |
| Average household size | 3.0 people | 2.4 people | 23.5% above |
| Owner households | 95.8% | 66.5% | 29.3 percentage points above |
| One-person households | 9.5% | 29.4% | 19.9 percentage points below |
| Families with children | 53.8% | 34.0% | 19.8 percentage points above |
| Bachelor's degree or higher | 27.5% | 26.5% | 1.0 percentage points above |
| Immigrant population | 5.0% | 22.9% | 17.9 percentage points below |
| Worked from home | 27.3% | 23.8% | 3.5 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 4 local facility records with S4L. Education is the largest represented category with 3 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education3
Health care0
Culture and art1
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 3,400 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
2,707YouTube estimate · 65.1%
3,400Facebook estimate · 81.8%
2,162Instagram estimate · 52.0%
1,076TikTok estimate · 25.9%
Practical campaign implications
Turn the strongest S4L signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Median household income: $164,00091.2% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Single-detached homes: 95.4%42.8 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Owner households: 95.8%29.3 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare other Regina postal regions
These regions share the Regina postal community and are ordered by population similarity to S4L.
S4L audience questions
Using this postal-region profile
How large is the audience in S4L?
S4L represents 5,643 residents and 1,850 households in Regina. The average household size is 3.0 people.
What demographic characteristics stand out in S4L?
Median household income is $164,000, 91.2% above the Canadian postal-region benchmark; Single-detached homes is 95.4%, 42.8 percentage points above the Canadian postal-region benchmark; Owner households is 95.8%, 29.3 percentage points above the Canadian postal-region benchmark.
How does S4L compare with another postal region?
S4Y is one useful Regina postal-region comparison because its population is similar to S4L. It has 15.2% lower median income · 1.7 years younger on average.
How can I find other regions that match the S4L audience?
To find regions with a profile similar to S4L, begin with household income near $164,000 and home ownership near 95.8%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in S4L?
Import postal codes to measure customer concentration in S4L, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.