Bachelor's degree or higher
45.0%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Saskatchewan postal region
S4W demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Regina.
AudienceScoutS4W · ReginaLoading the S4W boundary…
Selected postal region
Market profile
A market of 14,378 people
Size the opportunity, understand its household composition, and identify the local patterns that make S4W different from the typical Canadian postal region.
Population14,378
Households5,455
Median income$97,000
Average age31.9
S4W market summary
What distinguishes this postal-region audience
S4W represents 14,378 residents and 5,455 households in Regina. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is university education: 45.0%, or 18.5 percentage points above the benchmark. Immigrant population is 39.6%, 16.7 percentage points above the benchmark.
For campaign planning, these patterns give S4W a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Regina.
Audience matching
Find more regions that resemble S4W
To find regions with a profile similar to S4W, begin with university education near 45.0% and age 65+ share near 6.4%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between S4W and the Canadian postal-region benchmark.
Immigrant population
39.6%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Population age 65+
6.4%Give the younger working-age segments more influence over channel and creative decisions.
Population age 30–44
31.5%Test messages around career, family formation, housing, convenience, and time-saving services.
Detailed comparison
How S4W compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | S4W | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $97,000 | $85,788 | 13.1% above |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 55.8% | 66.5% | 10.7 percentage points below |
| One-person households | 26.7% | 29.4% | 2.7 percentage points below |
| Families with children | 39.0% | 34.0% | 5.0 percentage points above |
| Bachelor's degree or higher | 45.0% | 26.5% | 18.5 percentage points above |
| Immigrant population | 39.6% | 22.9% | 16.7 percentage points above |
| Worked from home | 23.9% | 23.8% | 0.1 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 93 local facility records with S4W. Recreation is the largest represented category with 89 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education3
Health care1
Culture and art0
Recreation89
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 8,788 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
7,636YouTube estimate · 73.4%
8,788Facebook estimate · 84.4%
6,307Instagram estimate · 60.6%
3,440TikTok estimate · 33.0%
Practical campaign implications
Turn the strongest S4W signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Bachelor's degree or higher: 45.0%18.5 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Immigrant population: 39.6%16.7 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Population age 65+: 6.4%12.6 percentage points below the Canadian benchmark
Give the younger working-age segments more influence over channel and creative decisions.
Related market context
Compare other Regina postal regions
These regions share the Regina postal community and are ordered by population similarity to S4W.
S4W audience questions
Using this postal-region profile
How large is the audience in S4W?
S4W represents 14,378 residents and 5,455 households in Regina. The average household size is 2.6 people.
What demographic characteristics stand out in S4W?
Bachelor's degree or higher is 45.0%, 18.5 percentage points above the Canadian postal-region benchmark; Immigrant population is 39.6%, 16.7 percentage points above the Canadian postal-region benchmark; Population age 65+ is 6.4%, 12.6 percentage points below the Canadian postal-region benchmark.
How does S4W compare with another postal region?
S4P is one useful Regina postal-region comparison because its population is similar to S4W. It has 47.2% lower median income · 13.6 years older on average.
How can I find other regions that match the S4W audience?
To find regions with a profile similar to S4W, begin with university education near 45.0% and age 65+ share near 6.4%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in S4W?
Import postal codes to measure customer concentration in S4W, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.