Single-detached homes
72.0%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Saskatchewan postal region
S4N demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Regina.
AudienceScoutS4N · ReginaLoading the S4N boundary…
Selected postal region
Market profile
A market of 30,983 people
Size the opportunity, understand its household composition, and identify the local patterns that make S4N different from the typical Canadian postal region.
Population30,983
Households12,140
Median income$82,000
Average age37.2
S4N market summary
What distinguishes this postal-region audience
S4N represents 30,983 residents and 12,140 households in Regina. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 72.0%, or 19.4 percentage points above the benchmark. Worked from home is 15.3%, 8.5 percentage points below the benchmark.
For campaign planning, these patterns give S4N a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Regina.
Audience matching
Find more regions that resemble S4N
To find regions with a profile similar to S4N, begin with age 65+ share near 12.2% and university education near 20.3%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between S4N and the Canadian postal-region benchmark.
Worked from home
15.3%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Population age 65+
12.2%Give the younger working-age segments more influence over channel and creative decisions.
Bachelor's degree or higher
20.3%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How S4N compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | S4N | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $82,000 | $85,788 | 4.4% below |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 69.1% | 66.5% | 2.6 percentage points above |
| One-person households | 27.5% | 29.4% | 1.9 percentage points below |
| Families with children | 37.3% | 34.0% | 3.3 percentage points above |
| Bachelor's degree or higher | 20.3% | 26.5% | 6.2 percentage points below |
| Immigrant population | 21.7% | 22.9% | 1.2 percentage points below |
| Worked from home | 15.3% | 23.8% | 8.5 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 117 local facility records with S4N. Recreation is the largest represented category with 101 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education12
Health care1
Culture and art3
Recreation101
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 19,415 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
15,903YouTube estimate · 67.5%
19,415Facebook estimate · 82.5%
12,961Instagram estimate · 55.0%
6,870TikTok estimate · 29.2%
Practical campaign implications
Turn the strongest S4N signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 72.0%19.4 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Worked from home: 15.3%8.5 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
- Population age 65+: 12.2%6.8 percentage points below the Canadian benchmark
Give the younger working-age segments more influence over channel and creative decisions.
Related market context
Compare other Regina postal regions
These regions share the Regina postal community and are ordered by population similarity to S4N.
S4N audience questions
Using this postal-region profile
How large is the audience in S4N?
S4N represents 30,983 residents and 12,140 households in Regina. The average household size is 2.5 people.
What demographic characteristics stand out in S4N?
Single-detached homes is 72.0%, 19.4 percentage points above the Canadian postal-region benchmark; Worked from home is 15.3%, 8.5 percentage points below the Canadian postal-region benchmark; Population age 65+ is 12.2%, 6.8 percentage points below the Canadian postal-region benchmark.
How does S4N compare with another postal region?
S4T is one useful Regina postal-region comparison because its population is similar to S4N. It has 12.8% lower median income · 1.0 years older on average.
How can I find other regions that match the S4N audience?
To find regions with a profile similar to S4N, begin with age 65+ share near 12.2% and university education near 20.3%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in S4N?
Import postal codes to measure customer concentration in S4N, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.