Single-detached homes
87.1%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Saskatchewan postal region
S4Y demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Regina.
AudienceScoutS4Y · ReginaLoading the S4Y boundary…
Selected postal region
Market profile
A market of 5,669 people
Size the opportunity, understand its household composition, and identify the local patterns that make S4Y different from the typical Canadian postal region.
Population5,669
Households1,975
Median income$139,000
Average age35.8
S4Y market summary
What distinguishes this postal-region audience
S4Y represents 5,669 residents and 1,975 households in Regina. Its average household contains 2.9 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 87.1%, or 34.5 percentage points above the benchmark. Median household income is $139,000, 62.0% above the benchmark.
For campaign planning, these patterns give S4Y a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Regina.
Audience matching
Find more regions that resemble S4Y
To find regions with a profile similar to S4Y, begin with household income near $139,000 and home ownership near 88.0%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between S4Y and the Canadian postal-region benchmark.
Median household income
$139,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Owner households
88.0%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Families with children
50.1%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Detailed comparison
How S4Y compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | S4Y | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $139,000 | $85,788 | 62.0% above |
| Average household size | 2.9 people | 2.4 people | 19.3% above |
| Owner households | 88.0% | 66.5% | 21.5 percentage points above |
| One-person households | 13.7% | 29.4% | 15.7 percentage points below |
| Families with children | 50.1% | 34.0% | 16.1 percentage points above |
| Bachelor's degree or higher | 28.5% | 26.5% | 2.0 percentage points above |
| Immigrant population | 13.1% | 22.9% | 9.8 percentage points below |
| Worked from home | 24.3% | 23.8% | 0.5 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 53 local facility records with S4Y. Recreation is the largest represented category with 51 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education2
Health care0
Culture and art0
Recreation51
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 3,430 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
2,806YouTube estimate · 67.6%
3,430Facebook estimate · 82.6%
2,254Instagram estimate · 54.3%
1,137TikTok estimate · 27.4%
Practical campaign implications
Turn the strongest S4Y signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 87.1%34.5 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Median household income: $139,00062.0% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Owner households: 88.0%21.5 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare other Regina postal regions
These regions share the Regina postal community and are ordered by population similarity to S4Y.
S4Y audience questions
Using this postal-region profile
How large is the audience in S4Y?
S4Y represents 5,669 residents and 1,975 households in Regina. The average household size is 2.9 people.
What demographic characteristics stand out in S4Y?
Single-detached homes is 87.1%, 34.5 percentage points above the Canadian postal-region benchmark; Median household income is $139,000, 62.0% above the Canadian postal-region benchmark; Owner households is 88.0%, 21.5 percentage points above the Canadian postal-region benchmark.
How does S4Y compare with another postal region?
S4L is one useful Regina postal-region comparison because its population is similar to S4Y. It has 18.0% higher median income · 1.7 years older on average.
How can I find other regions that match the S4Y audience?
To find regions with a profile similar to S4Y, begin with household income near $139,000 and home ownership near 88.0%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in S4Y?
Import postal codes to measure customer concentration in S4Y, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.