Owner households
30.2%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Saskatchewan postal region
S4P demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Regina.
AudienceScoutS4P · ReginaLoading the S4P boundary…
Selected postal region
Market profile
A market of 13,501 people
Size the opportunity, understand its household composition, and identify the local patterns that make S4P different from the typical Canadian postal region.
Population13,501
Households6,905
Median income$51,200
Average age45.5
S4P market summary
What distinguishes this postal-region audience
S4P represents 13,501 residents and 6,905 households in Regina. Its average household contains 1.8 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 30.2%, or 36.3 percentage points below the benchmark. Single-detached homes is 24.2%, 28.4 percentage points below the benchmark.
For campaign planning, these patterns give S4P a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Regina.
Audience matching
Find more regions that resemble S4P
To find regions with a profile similar to S4P, begin with home ownership near 30.2% and household income near $51,200. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between S4P and the Canadian postal-region benchmark.
Single-detached homes
24.2%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
One-person households
57.6%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Median household income
$51,200Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How S4P compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | S4P | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $51,200 | $85,788 | 40.3% below |
| Average household size | 1.8 people | 2.4 people | 25.9% below |
| Owner households | 30.2% | 66.5% | 36.3 percentage points below |
| One-person households | 57.6% | 29.4% | 28.3 percentage points above |
| Families with children | 16.5% | 34.0% | 17.5 percentage points below |
| Bachelor's degree or higher | 29.0% | 26.5% | 2.5 percentage points above |
| Immigrant population | 20.3% | 22.9% | 2.6 percentage points below |
| Worked from home | 23.4% | 23.8% | 0.4 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 94 local facility records with S4P. Recreation is the largest represented category with 61 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education10
Health care8
Culture and art15
Recreation61
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 9,358 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
7,410YouTube estimate · 64.6%
9,358Facebook estimate · 81.5%
5,927Instagram estimate · 51.6%
2,971TikTok estimate · 25.9%
Practical campaign implications
Turn the strongest S4P signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 30.2%36.3 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Single-detached homes: 24.2%28.4 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- One-person households: 57.6%28.3 percentage points above the Canadian benchmark
Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Related market context
Compare other Regina postal regions
These regions share the Regina postal community and are ordered by population similarity to S4P.
S4P audience questions
Using this postal-region profile
How large is the audience in S4P?
S4P represents 13,501 residents and 6,905 households in Regina. The average household size is 1.8 people.
What demographic characteristics stand out in S4P?
Owner households is 30.2%, 36.3 percentage points below the Canadian postal-region benchmark; Single-detached homes is 24.2%, 28.4 percentage points below the Canadian postal-region benchmark; One-person households is 57.6%, 28.3 percentage points above the Canadian postal-region benchmark.
How does S4P compare with another postal region?
S4W is one useful Regina postal-region comparison because its population is similar to S4P. It has 89.5% higher median income · 13.6 years younger on average.
How can I find other regions that match the S4P audience?
To find regions with a profile similar to S4P, begin with home ownership near 30.2% and household income near $51,200. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in S4P?
Import postal codes to measure customer concentration in S4P, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.