Single-detached homes
19.2%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Saskatchewan postal region
S4Z demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Regina.
AudienceScoutS4Z · ReginaLoading the S4Z boundary…
Selected postal region
Market profile
A market of 1,340 people
Size the opportunity, understand its household composition, and identify the local patterns that make S4Z different from the typical Canadian postal region.
Population1,340
Households650
Median income$84,000
Average age40.6
S4Z market summary
What distinguishes this postal-region audience
S4Z represents 1,340 residents and 650 households in Regina. Its average household contains 2.0 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 19.2%, or 33.4 percentage points below the benchmark. Average household size is 2.0 people, 17.7% below the benchmark.
For campaign planning, these patterns give S4Z a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Regina.
Audience matching
Find more regions that resemble S4Z
To find regions with a profile similar to S4Z, begin with families with children near 25.4% and age 45–64 share near 20.2%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between S4Z and the Canadian postal-region benchmark.
Average household size
2.0 peopleConsider individual plans, convenience, compact offers, and creative designed for smaller households.
Families with children
25.4%Broaden the creative beyond parent-led needs toward adults, couples, and smaller-household occasions.
Population age 45–64
20.2%Build creative around the age segments with the strongest local presence.
Detailed comparison
How S4Z compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | S4Z | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $84,000 | $85,788 | 2.1% below |
| Average household size | 2.0 people | 2.4 people | 17.7% below |
| Owner households | 66.9% | 66.5% | 0.4 percentage points above |
| One-person households | 35.4% | 29.4% | 6.0 percentage points above |
| Families with children | 25.4% | 34.0% | 8.6 percentage points below |
| Bachelor's degree or higher | 27.3% | 26.5% | 0.8 percentage points above |
| Immigrant population | 21.8% | 22.9% | 1.1 percentage points below |
| Worked from home | 18.2% | 23.8% | 5.6 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 6 local facility records with S4Z. Recreation is the largest represented category with 6 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education0
Health care0
Culture and art0
Recreation6
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 914 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
750YouTube estimate · 67.8%
914Facebook estimate · 82.5%
612Instagram estimate · 55.2%
324TikTok estimate · 29.3%
Practical campaign implications
Turn the strongest S4Z signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 19.2%33.4 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Average household size: 2.0 people17.7% below the Canadian benchmark
Consider individual plans, convenience, compact offers, and creative designed for smaller households.
- Families with children: 25.4%8.6 percentage points below the Canadian benchmark
Broaden the creative beyond parent-led needs toward adults, couples, and smaller-household occasions.
Related market context
Compare other Regina postal regions
These regions share the Regina postal community and are ordered by population similarity to S4Z.
S4Z audience questions
Using this postal-region profile
How large is the audience in S4Z?
S4Z represents 1,340 residents and 650 households in Regina. The average household size is 2.0 people.
What demographic characteristics stand out in S4Z?
Single-detached homes is 19.2%, 33.4 percentage points below the Canadian postal-region benchmark; Average household size is 2.0 people, 17.7% below the Canadian postal-region benchmark; Families with children is 25.4%, 8.6 percentage points below the Canadian postal-region benchmark.
How does S4Z compare with another postal region?
S4L is one useful Regina postal-region comparison because its population is similar to S4Z. It has 95.2% higher median income · 3.1 years younger on average.
How can I find other regions that match the S4Z audience?
To find regions with a profile similar to S4Z, begin with families with children near 25.4% and age 45–64 share near 20.2%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in S4Z?
Import postal codes to measure customer concentration in S4Z, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.