Bachelor's degree or higher
40.1%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Saskatchewan postal region
S4S demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Regina.
AudienceScoutS4S · ReginaLoading the S4S boundary…
Selected postal region
Market profile
A market of 34,562 people
Size the opportunity, understand its household composition, and identify the local patterns that make S4S different from the typical Canadian postal region.
Population34,562
Households14,290
Median income$89,000
Average age42.1
S4S market summary
What distinguishes this postal-region audience
S4S represents 34,562 residents and 14,290 households in Regina. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is university education: 40.1%, or 13.6 percentage points above the benchmark. Single-detached homes is 60.1%, 7.5 percentage points above the benchmark.
For campaign planning, these patterns give S4S a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Regina.
Audience matching
Find more regions that resemble S4S
To find regions with a profile similar to S4S, begin with university education near 40.1% and age 45–64 share near 22.7%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between S4S and the Canadian postal-region benchmark.
Single-detached homes
60.1%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Population age 45–64
22.7%Build creative around the age segments with the strongest local presence.
Population age 15–29
21.0%Prioritize mobile-first discovery, social video, emerging-adult occasions, and creative built for faster consideration cycles.
Detailed comparison
How S4S compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | S4S | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $89,000 | $85,788 | 3.7% above |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 65.5% | 66.5% | 1.0 percentage points below |
| One-person households | 31.4% | 29.4% | 2.0 percentage points above |
| Families with children | 31.4% | 34.0% | 2.6 percentage points below |
| Bachelor's degree or higher | 40.1% | 26.5% | 13.6 percentage points above |
| Immigrant population | 21.7% | 22.9% | 1.2 percentage points below |
| Worked from home | 23.3% | 23.8% | 0.5 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 167 local facility records with S4S. Recreation is the largest represented category with 129 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education19
Health care10
Culture and art9
Recreation129
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 22,668 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
18,112YouTube estimate · 65.3%
22,668Facebook estimate · 81.7%
14,680Instagram estimate · 52.9%
7,688TikTok estimate · 27.7%
Practical campaign implications
Turn the strongest S4S signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Bachelor's degree or higher: 40.1%13.6 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Single-detached homes: 60.1%7.5 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Population age 45–64: 22.7%4.0 percentage points below the Canadian benchmark
Build creative around the age segments with the strongest local presence.
Related market context
Compare other Regina postal regions
These regions share the Regina postal community and are ordered by population similarity to S4S.
S4S audience questions
Using this postal-region profile
How large is the audience in S4S?
S4S represents 34,562 residents and 14,290 households in Regina. The average household size is 2.3 people.
What demographic characteristics stand out in S4S?
Bachelor's degree or higher is 40.1%, 13.6 percentage points above the Canadian postal-region benchmark; Single-detached homes is 60.1%, 7.5 percentage points above the Canadian postal-region benchmark; Population age 45–64 is 22.7%, 4.0 percentage points below the Canadian postal-region benchmark.
How does S4S compare with another postal region?
S4R is one useful Regina postal-region comparison because its population is similar to S4S. It has 9.0% lower median income · 2.3 years younger on average.
How can I find other regions that match the S4S audience?
To find regions with a profile similar to S4S, begin with university education near 40.1% and age 45–64 share near 22.7%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in S4S?
Import postal codes to measure customer concentration in S4S, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.