Single-detached homes
72.2%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Saskatchewan postal region
S4T demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Regina.
AudienceScoutS4T · ReginaLoading the S4T boundary…
Selected postal region
Market profile
A market of 31,061 people
Size the opportunity, understand its household composition, and identify the local patterns that make S4T different from the typical Canadian postal region.
Population31,061
Households13,575
Median income$71,500
Average age38.2
S4T market summary
What distinguishes this postal-region audience
S4T represents 31,061 residents and 13,575 households in Regina. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 72.2%, or 19.6 percentage points above the benchmark. Immigrant population is 14.0%, 8.9 percentage points below the benchmark.
For campaign planning, these patterns give S4T a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Regina.
Audience matching
Find more regions that resemble S4T
To find regions with a profile similar to S4T, begin with household income near $71,500. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between S4T and the Canadian postal-region benchmark.
Immigrant population
14.0%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Median household income
$71,500Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
One-person households
36.4%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Detailed comparison
How S4T compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | S4T | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $71,500 | $85,788 | 16.7% below |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 60.7% | 66.5% | 5.8 percentage points below |
| One-person households | 36.4% | 29.4% | 7.0 percentage points above |
| Families with children | 31.6% | 34.0% | 2.4 percentage points below |
| Bachelor's degree or higher | 20.6% | 26.5% | 5.9 percentage points below |
| Immigrant population | 14.0% | 22.9% | 8.9 percentage points below |
| Worked from home | 18.0% | 23.8% | 5.8 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 200 local facility records with S4T. Recreation is the largest represented category with 170 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education20
Health care7
Culture and art3
Recreation170
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 19,679 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
15,976YouTube estimate · 66.8%
19,679Facebook estimate · 82.2%
12,932Instagram estimate · 54.0%
6,712TikTok estimate · 28.1%
Practical campaign implications
Turn the strongest S4T signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 72.2%19.6 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 14.0%8.9 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Median household income: $71,50016.7% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Related market context
Compare other Regina postal regions
These regions share the Regina postal community and are ordered by population similarity to S4T.
S4T audience questions
Using this postal-region profile
How large is the audience in S4T?
S4T represents 31,061 residents and 13,575 households in Regina. The average household size is 2.3 people.
What demographic characteristics stand out in S4T?
Single-detached homes is 72.2%, 19.6 percentage points above the Canadian postal-region benchmark; Immigrant population is 14.0%, 8.9 percentage points below the Canadian postal-region benchmark; Median household income is $71,500, 16.7% below the Canadian postal-region benchmark.
How does S4T compare with another postal region?
S4N is one useful Regina postal-region comparison because its population is similar to S4T. It has 14.7% higher median income · 1.0 years younger on average.
How can I find other regions that match the S4T audience?
To find regions with a profile similar to S4T, begin with household income near $71,500. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in S4T?
Import postal codes to measure customer concentration in S4T, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.