Median household income
$119,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Saskatchewan postal region
S4V demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Regina.
AudienceScoutS4V · ReginaLoading the S4V boundary…
Selected postal region
Market profile
A market of 33,781 people
Size the opportunity, understand its household composition, and identify the local patterns that make S4V different from the typical Canadian postal region.
Population33,781
Households12,725
Median income$119,000
Average age39.4
S4V market summary
What distinguishes this postal-region audience
S4V represents 33,781 residents and 12,725 households in Regina. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is household income: $119,000, or 38.7% above the benchmark. Owner households is 80.0%, 13.5 percentage points above the benchmark.
For campaign planning, these patterns give S4V a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Regina.
Audience matching
Find more regions that resemble S4V
To find regions with a profile similar to S4V, begin with household income near $119,000 and home ownership near 80.0%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between S4V and the Canadian postal-region benchmark.
Owner households
80.0%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Bachelor's degree or higher
39.0%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Single-detached homes
64.4%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Detailed comparison
How S4V compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | S4V | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $119,000 | $85,788 | 38.7% above |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 80.0% | 66.5% | 13.5 percentage points above |
| One-person households | 21.9% | 29.4% | 7.5 percentage points below |
| Families with children | 40.6% | 34.0% | 6.6 percentage points above |
| Bachelor's degree or higher | 39.0% | 26.5% | 12.5 percentage points above |
| Immigrant population | 22.2% | 22.9% | 0.7 percentage points below |
| Worked from home | 27.0% | 23.8% | 3.2 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 237 local facility records with S4V. Recreation is the largest represented category with 225 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education10
Health care2
Culture and art0
Recreation225
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 21,192 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
16,948YouTube estimate · 65.4%
21,192Facebook estimate · 81.8%
13,631Instagram estimate · 52.6%
6,946TikTok estimate · 26.8%
Practical campaign implications
Turn the strongest S4V signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Median household income: $119,00038.7% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Owner households: 80.0%13.5 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Bachelor's degree or higher: 39.0%12.5 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Related market context
Compare other Regina postal regions
These regions share the Regina postal community and are ordered by population similarity to S4V.
S4V audience questions
Using this postal-region profile
How large is the audience in S4V?
S4V represents 33,781 residents and 12,725 households in Regina. The average household size is 2.6 people.
What demographic characteristics stand out in S4V?
Median household income is $119,000, 38.7% above the Canadian postal-region benchmark; Owner households is 80.0%, 13.5 percentage points above the Canadian postal-region benchmark; Bachelor's degree or higher is 39.0%, 12.5 percentage points above the Canadian postal-region benchmark.
How does S4V compare with another postal region?
S4R is one useful Regina postal-region comparison because its population is similar to S4V. It has 31.9% lower median income · 0.4 years older on average.
How can I find other regions that match the S4V audience?
To find regions with a profile similar to S4V, begin with household income near $119,000 and home ownership near 80.0%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in S4V?
Import postal codes to measure customer concentration in S4V, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.