Single-detached homes
70.4%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Saskatchewan postal region
S4R demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Regina.
AudienceScoutS4R · ReginaLoading the S4R boundary…
Selected postal region
Market profile
A market of 34,399 people
Size the opportunity, understand its household composition, and identify the local patterns that make S4R different from the typical Canadian postal region.
Population34,399
Households13,950
Median income$81,000
Average age39.8
S4R market summary
What distinguishes this postal-region audience
S4R represents 34,399 residents and 13,950 households in Regina. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 70.4%, or 17.8 percentage points above the benchmark. Worked from home is 14.0%, 9.8 percentage points below the benchmark.
For campaign planning, these patterns give S4R a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Regina.
Audience matching
Find more regions that resemble S4R
To find regions with a profile similar to S4R, begin with university education near 16.9%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between S4R and the Canadian postal-region benchmark.
Worked from home
14.0%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Bachelor's degree or higher
16.9%Use direct, practical language that demonstrates the everyday value of the offer.
Immigrant population
18.7%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Detailed comparison
How S4R compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | S4R | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $81,000 | $85,788 | 5.6% below |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 67.9% | 66.5% | 1.4 percentage points above |
| One-person households | 28.8% | 29.4% | 0.6 percentage points below |
| Families with children | 35.8% | 34.0% | 1.8 percentage points above |
| Bachelor's degree or higher | 16.9% | 26.5% | 9.6 percentage points below |
| Immigrant population | 18.7% | 22.9% | 4.2 percentage points below |
| Worked from home | 14.0% | 23.8% | 9.8 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 247 local facility records with S4R. Recreation is the largest represented category with 207 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education25
Health care12
Culture and art3
Recreation207
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 21,802 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
17,451YouTube estimate · 65.5%
21,802Facebook estimate · 81.8%
14,055Instagram estimate · 52.7%
7,197TikTok estimate · 27.0%
Practical campaign implications
Turn the strongest S4R signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 70.4%17.8 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Worked from home: 14.0%9.8 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
- Bachelor's degree or higher: 16.9%9.6 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare other Regina postal regions
These regions share the Regina postal community and are ordered by population similarity to S4R.
S4R audience questions
Using this postal-region profile
How large is the audience in S4R?
S4R represents 34,399 residents and 13,950 households in Regina. The average household size is 2.5 people.
What demographic characteristics stand out in S4R?
Single-detached homes is 70.4%, 17.8 percentage points above the Canadian postal-region benchmark; Worked from home is 14.0%, 9.8 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 16.9%, 9.6 percentage points below the Canadian postal-region benchmark.
How does S4R compare with another postal region?
S4S is one useful Regina postal-region comparison because its population is similar to S4R. It has 9.9% higher median income · 2.3 years older on average.
How can I find other regions that match the S4R audience?
To find regions with a profile similar to S4R, begin with university education near 16.9%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in S4R?
Import postal codes to measure customer concentration in S4R, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.