Single-detached homes
70.3%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Saskatchewan postal region
S9A demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in North Battleford.
AudienceScoutS9A · North BattlefordLoading the S9A boundary…
Selected postal region
Market profile
A market of 14,926 people
Size the opportunity, understand its household composition, and identify the local patterns that make S9A different from the typical Canadian postal region.
Population14,926
Households6,075
Median income$75,000
Average age40.2
S9A market summary
What distinguishes this postal-region audience
S9A represents 14,926 residents and 6,075 households in North Battleford. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 70.3%, or 17.7 percentage points above the benchmark. Worked from home is 8.5%, 15.3 percentage points below the benchmark.
For campaign planning, these patterns give S9A a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of North Battleford.
Audience matching
Find more regions that resemble S9A
To find regions with a profile similar to S9A, begin with university education near 17.0%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between S9A and the Canadian postal-region benchmark.
Worked from home
8.5%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Bachelor's degree or higher
17.0%Use direct, practical language that demonstrates the everyday value of the offer.
Immigrant population
13.6%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Detailed comparison
How S9A compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | S9A | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $75,000 | $85,788 | 12.6% below |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 65.5% | 66.5% | 1.0 percentage points below |
| One-person households | 32.8% | 29.4% | 3.4 percentage points above |
| Families with children | 33.7% | 34.0% | 0.3 percentage points below |
| Bachelor's degree or higher | 17.0% | 26.5% | 9.5 percentage points below |
| Immigrant population | 13.6% | 22.9% | 9.3 percentage points below |
| Worked from home | 8.5% | 23.8% | 15.3 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 29 local facility records with S9A. Education is the largest represented category with 13 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education13
Health care9
Culture and art7
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 9,347 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
7,450YouTube estimate · 65.1%
9,347Facebook estimate · 81.6%
6,016Instagram estimate · 52.6%
3,114TikTok estimate · 27.2%
Practical campaign implications
Turn the strongest S9A signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 70.3%17.7 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Worked from home: 8.5%15.3 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
- Bachelor's degree or higher: 17.0%9.5 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare similar-sized Saskatchewan postal regions
This directory represents North Battleford with one postal region. These Saskatchewan markets are selected by population similarity for a useful market comparison.
S9A audience questions
Using this postal-region profile
How large is the audience in S9A?
S9A represents 14,926 residents and 6,075 households in North Battleford. The average household size is 2.4 people.
What demographic characteristics stand out in S9A?
Single-detached homes is 70.3%, 17.7 percentage points above the Canadian postal-region benchmark; Worked from home is 8.5%, 15.3 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 17.0%, 9.5 percentage points below the Canadian postal-region benchmark.
How does S9A compare with another postal region?
S9V is one useful Saskatchewan market comparison because its population is similar to S9A. It has 20.0% higher median income · 6.4 years younger on average.
How can I find other regions that match the S9A audience?
To find regions with a profile similar to S9A, begin with university education near 17.0%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in S9A?
Import postal codes to measure customer concentration in S9A, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.