Worked from home
8.3%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Saskatchewan postal region
S4A demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Estevan.
AudienceScoutS4A · EstevanLoading the S4A boundary…
Selected postal region
Market profile
A market of 11,958 people
Size the opportunity, understand its household composition, and identify the local patterns that make S4A different from the typical Canadian postal region.
Population11,958
Households4,985
Median income$97,000
Average age40.0
S4A market summary
What distinguishes this postal-region audience
S4A represents 11,958 residents and 4,985 households in Estevan. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is work-from-home share: 8.3%, or 15.5 percentage points below the benchmark. Single-detached homes is 68.1%, 15.5 percentage points above the benchmark.
For campaign planning, these patterns give S4A a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Estevan.
Audience matching
Find more regions that resemble S4A
To find regions with a profile similar to S4A, begin with university education near 13.4%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between S4A and the Canadian postal-region benchmark.
Single-detached homes
68.1%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Bachelor's degree or higher
13.4%Use direct, practical language that demonstrates the everyday value of the offer.
Immigrant population
11.0%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Detailed comparison
How S4A compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | S4A | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $97,000 | $85,788 | 13.1% above |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 73.4% | 66.5% | 6.9 percentage points above |
| One-person households | 30.1% | 29.4% | 0.8 percentage points above |
| Families with children | 35.0% | 34.0% | 1.0 percentage points above |
| Bachelor's degree or higher | 13.4% | 26.5% | 13.1 percentage points below |
| Immigrant population | 11.0% | 22.9% | 11.9 percentage points below |
| Worked from home | 8.3% | 23.8% | 15.5 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 16 local facility records with S4A. Education is the largest represented category with 8 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education8
Health care5
Culture and art3
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 7,620 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
6,088YouTube estimate · 65.4%
7,620Facebook estimate · 81.8%
4,890Instagram estimate · 52.5%
2,481TikTok estimate · 26.6%
Practical campaign implications
Turn the strongest S4A signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Worked from home: 8.3%15.5 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
- Single-detached homes: 68.1%15.5 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Bachelor's degree or higher: 13.4%13.1 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare similar-sized Saskatchewan postal regions
This directory represents Estevan with one postal region. These Saskatchewan markets are selected by population similarity for a useful market comparison.
S4A audience questions
Using this postal-region profile
How large is the audience in S4A?
S4A represents 11,958 residents and 4,985 households in Estevan. The average household size is 2.4 people.
What demographic characteristics stand out in S4A?
Worked from home is 8.3%, 15.5 percentage points below the Canadian postal-region benchmark; Single-detached homes is 68.1%, 15.5 percentage points above the Canadian postal-region benchmark; Bachelor's degree or higher is 13.4%, 13.1 percentage points below the Canadian postal-region benchmark.
How does S4A compare with another postal region?
S4H is one useful Saskatchewan market comparison because its population is similar to S4A. It has 15.5% lower median income · 0.8 years older on average.
How can I find other regions that match the S4A audience?
To find regions with a profile similar to S4A, begin with university education near 13.4%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in S4A?
Import postal codes to measure customer concentration in S4A, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.