Single-detached homes
73.7%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Saskatchewan postal region
S9X demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Meadow Lake.
AudienceScoutS9X · Meadow LakeLoading the S9X boundary…
Selected postal region
Market profile
A market of 7,899 people
Size the opportunity, understand its household composition, and identify the local patterns that make S9X different from the typical Canadian postal region.
Population7,899
Households2,850
Median income$88,000
Average age36.4
S9X market summary
What distinguishes this postal-region audience
S9X represents 7,899 residents and 2,850 households in Meadow Lake. Its average household contains 2.7 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 73.7%, or 21.1 percentage points above the benchmark. Immigrant population is 5.6%, 17.3 percentage points below the benchmark.
For campaign planning, these patterns give S9X a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Meadow Lake.
Audience matching
Find more regions that resemble S9X
To find regions with a profile similar to S9X, begin with university education near 14.7%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between S9X and the Canadian postal-region benchmark.
Immigrant population
5.6%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Bachelor's degree or higher
14.7%Use direct, practical language that demonstrates the everyday value of the offer.
Worked from home
13.3%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Detailed comparison
How S9X compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | S9X | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $88,000 | $85,788 | 2.6% above |
| Average household size | 2.7 people | 2.4 people | 11.1% above |
| Owner households | 65.3% | 66.5% | 1.2 percentage points below |
| One-person households | 22.6% | 29.4% | 6.8 percentage points below |
| Families with children | 38.9% | 34.0% | 4.9 percentage points above |
| Bachelor's degree or higher | 14.7% | 26.5% | 11.8 percentage points below |
| Immigrant population | 5.6% | 22.9% | 17.3 percentage points below |
| Worked from home | 13.3% | 23.8% | 10.5 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 14 local facility records with S9X. Education is the largest represented category with 7 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education7
Health care5
Culture and art2
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 4,685 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
3,785YouTube estimate · 66.2%
4,685Facebook estimate · 82.0%
3,085Instagram estimate · 54.0%
1,641TikTok estimate · 28.7%
Practical campaign implications
Turn the strongest S9X signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 73.7%21.1 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 5.6%17.3 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Bachelor's degree or higher: 14.7%11.8 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare similar-sized Saskatchewan postal regions
This directory represents Meadow Lake with one postal region. These Saskatchewan markets are selected by population similarity for a useful market comparison.
S9X audience questions
Using this postal-region profile
How large is the audience in S9X?
S9X represents 7,899 residents and 2,850 households in Meadow Lake. The average household size is 2.7 people.
What demographic characteristics stand out in S9X?
Single-detached homes is 73.7%, 21.1 percentage points above the Canadian postal-region benchmark; Immigrant population is 5.6%, 17.3 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 14.7%, 11.8 percentage points below the Canadian postal-region benchmark.
How does S9X compare with another postal region?
S7R is one useful Saskatchewan market comparison because its population is similar to S9X. It has 27.3% higher median income · 5.5 years younger on average.
How can I find other regions that match the S9X audience?
To find regions with a profile similar to S9X, begin with university education near 14.7%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in S9X?
Import postal codes to measure customer concentration in S9X, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.