Bachelor's degree or higher
15.9%Use direct, practical language that demonstrates the everyday value of the offer.
Alberta postal region
T5E demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Edmonton.
AudienceScoutT5E · EdmontonLoading the T5E boundary…
Selected postal region
Market profile
A market of 33,607 people
Size the opportunity, understand its household composition, and identify the local patterns that make T5E different from the typical Canadian postal region.
Population33,607
Households12,635
Median income$79,000
Average age39.8
T5E market summary
What distinguishes this postal-region audience
T5E represents 33,607 residents and 12,635 households in Edmonton. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is university education: 15.9%, or 10.6 percentage points below the benchmark. Immigrant population is 30.5%, 7.6 percentage points above the benchmark.
For campaign planning, these patterns give T5E a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Edmonton.
Audience matching
Find more regions that resemble T5E
To find regions with a profile similar to T5E, begin with university education near 15.9% and home ownership near 59.1%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between T5E and the Canadian postal-region benchmark.
Immigrant population
30.5%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Worked from home
16.4%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Owner households
59.1%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Detailed comparison
How T5E compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | T5E | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $79,000 | $85,788 | 7.9% below |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 59.1% | 66.5% | 7.4 percentage points below |
| One-person households | 28.7% | 29.4% | 0.7 percentage points below |
| Families with children | 36.4% | 34.0% | 2.4 percentage points above |
| Bachelor's degree or higher | 15.9% | 26.5% | 10.6 percentage points below |
| Immigrant population | 30.5% | 22.9% | 7.6 percentage points above |
| Worked from home | 16.4% | 23.8% | 7.4 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 137 local facility records with T5E. Recreation is the largest represented category with 102 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education31
Health care4
Culture and art0
Recreation102
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 21,085 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
16,879YouTube estimate · 65.5%
21,085Facebook estimate · 81.8%
13,581Instagram estimate · 52.7%
6,930TikTok estimate · 26.9%
Practical campaign implications
Turn the strongest T5E signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Bachelor's degree or higher: 15.9%10.6 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
- Immigrant population: 30.5%7.6 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Worked from home: 16.4%7.4 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Related market context
Compare other Edmonton postal regions
These regions share the Edmonton postal community and are ordered by population similarity to T5E.
T5E audience questions
Using this postal-region profile
How large is the audience in T5E?
T5E represents 33,607 residents and 12,635 households in Edmonton. The average household size is 2.6 people.
What demographic characteristics stand out in T5E?
Bachelor's degree or higher is 15.9%, 10.6 percentage points below the Canadian postal-region benchmark; Immigrant population is 30.5%, 7.6 percentage points above the Canadian postal-region benchmark; Worked from home is 16.4%, 7.4 percentage points below the Canadian postal-region benchmark.
How does T5E compare with another postal region?
T6M is one useful Edmonton postal-region comparison because its population is similar to T5E. It has 58.2% higher median income · 2.6 years younger on average.
How can I find other regions that match the T5E audience?
To find regions with a profile similar to T5E, begin with university education near 15.9% and home ownership near 59.1%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in T5E?
Import postal codes to measure customer concentration in T5E, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.