Immigrant population
33.2%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Alberta postal region
T6K demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Edmonton.
AudienceScoutT6K · EdmontonLoading the T6K boundary…
Selected postal region
Market profile
A market of 28,047 people
Size the opportunity, understand its household composition, and identify the local patterns that make T6K different from the typical Canadian postal region.
Population28,047
Households10,235
Median income$84,000
Average age39.2
T6K market summary
What distinguishes this postal-region audience
T6K represents 28,047 residents and 10,235 households in Edmonton. Its average household contains 2.7 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 33.2%, or 10.3 percentage points above the benchmark. Worked from home is 15.5%, 8.3 percentage points below the benchmark.
For campaign planning, these patterns give T6K a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Edmonton.
Audience matching
Find more regions that resemble T6K
To find regions with a profile similar to T6K, begin with families with children near 40.9%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between T6K and the Canadian postal-region benchmark.
Worked from home
15.5%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
One-person households
21.9%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Families with children
40.9%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Detailed comparison
How T6K compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | T6K | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $84,000 | $85,788 | 2.1% below |
| Average household size | 2.7 people | 2.4 people | 11.1% above |
| Owner households | 65.2% | 66.5% | 1.3 percentage points below |
| One-person households | 21.9% | 29.4% | 7.5 percentage points below |
| Families with children | 40.9% | 34.0% | 6.9 percentage points above |
| Bachelor's degree or higher | 20.4% | 26.5% | 6.1 percentage points below |
| Immigrant population | 33.2% | 22.9% | 10.3 percentage points above |
| Worked from home | 15.5% | 23.8% | 8.3 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 102 local facility records with T6K. Recreation is the largest represented category with 80 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education20
Health care1
Culture and art1
Recreation80
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 17,569 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
14,090YouTube estimate · 65.7%
17,569Facebook estimate · 81.9%
11,351Instagram estimate · 52.9%
5,814TikTok estimate · 27.1%
Practical campaign implications
Turn the strongest T6K signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 33.2%10.3 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Worked from home: 15.5%8.3 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
- One-person households: 21.9%7.5 percentage points below the Canadian benchmark
Give household decision-making, shared-use products, and multi-person value greater emphasis.
Related market context
Compare other Edmonton postal regions
These regions share the Edmonton postal community and are ordered by population similarity to T6K.
T6K audience questions
Using this postal-region profile
How large is the audience in T6K?
T6K represents 28,047 residents and 10,235 households in Edmonton. The average household size is 2.7 people.
What demographic characteristics stand out in T6K?
Immigrant population is 33.2%, 10.3 percentage points above the Canadian postal-region benchmark; Worked from home is 15.5%, 8.3 percentage points below the Canadian postal-region benchmark; One-person households is 21.9%, 7.5 percentage points below the Canadian postal-region benchmark.
How does T6K compare with another postal region?
T6H is one useful Edmonton postal-region comparison because its population is similar to T6K. It has 2.4% higher median income · 0.9 years older on average.
How can I find other regions that match the T6K audience?
To find regions with a profile similar to T6K, begin with families with children near 40.9%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in T6K?
Import postal codes to measure customer concentration in T6K, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.