Bachelor's degree or higher
42.5%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Alberta postal region
T6H demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Edmonton.
AudienceScoutT6H · EdmontonLoading the T6H boundary…
Selected postal region
Market profile
A market of 27,878 people
Size the opportunity, understand its household composition, and identify the local patterns that make T6H different from the typical Canadian postal region.
Population27,878
Households11,955
Median income$86,000
Average age40.1
T6H market summary
What distinguishes this postal-region audience
T6H represents 27,878 residents and 11,955 households in Edmonton. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is university education: 42.5%, or 16.0 percentage points above the benchmark. Owner households is 51.4%, 15.1 percentage points below the benchmark.
For campaign planning, these patterns give T6H a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Edmonton.
Audience matching
Find more regions that resemble T6H
To find regions with a profile similar to T6H, begin with university education near 42.5% and home ownership near 51.4%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between T6H and the Canadian postal-region benchmark.
Owner households
51.4%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Single-detached homes
44.9%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Population age 15–29
23.3%Prioritize mobile-first discovery, social video, emerging-adult occasions, and creative built for faster consideration cycles.
Detailed comparison
How T6H compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | T6H | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $86,000 | $85,788 | 0.2% above |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 51.4% | 66.5% | 15.1 percentage points below |
| One-person households | 30.7% | 29.4% | 1.3 percentage points above |
| Families with children | 31.2% | 34.0% | 2.8 percentage points below |
| Bachelor's degree or higher | 42.5% | 26.5% | 16.0 percentage points above |
| Immigrant population | 24.8% | 22.9% | 1.9 percentage points above |
| Worked from home | 29.0% | 23.8% | 5.2 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 108 local facility records with T6H. Recreation is the largest represented category with 81 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education20
Health care3
Culture and art4
Recreation81
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 18,457 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
15,024YouTube estimate · 66.9%
18,457Facebook estimate · 82.2%
12,277Instagram estimate · 54.7%
6,575TikTok estimate · 29.3%
Practical campaign implications
Turn the strongest T6H signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Bachelor's degree or higher: 42.5%16.0 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Owner households: 51.4%15.1 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Single-detached homes: 44.9%7.7 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Related market context
Compare other Edmonton postal regions
These regions share the Edmonton postal community and are ordered by population similarity to T6H.
T6H audience questions
Using this postal-region profile
How large is the audience in T6H?
T6H represents 27,878 residents and 11,955 households in Edmonton. The average household size is 2.3 people.
What demographic characteristics stand out in T6H?
Bachelor's degree or higher is 42.5%, 16.0 percentage points above the Canadian postal-region benchmark; Owner households is 51.4%, 15.1 percentage points below the Canadian postal-region benchmark; Single-detached homes is 44.9%, 7.7 percentage points below the Canadian postal-region benchmark.
How does T6H compare with another postal region?
T6K is one useful Edmonton postal-region comparison because its population is similar to T6H. It has 2.3% lower median income · 0.9 years younger on average.
How can I find other regions that match the T6H audience?
To find regions with a profile similar to T6H, begin with university education near 42.5% and home ownership near 51.4%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in T6H?
Import postal codes to measure customer concentration in T6H, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.