Owner households
43.9%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Alberta postal region
T5G demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Edmonton.
AudienceScoutT5G · EdmontonLoading the T5G boundary…
Selected postal region
Market profile
A market of 12,873 people
Size the opportunity, understand its household composition, and identify the local patterns that make T5G different from the typical Canadian postal region.
Population12,873
Households5,815
Median income$63,600
Average age40.1
T5G market summary
What distinguishes this postal-region audience
T5G represents 12,873 residents and 5,815 households in Edmonton. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 43.9%, or 22.6 percentage points below the benchmark. Median household income is $63,600, 25.9% below the benchmark.
For campaign planning, these patterns give T5G a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Edmonton.
Audience matching
Find more regions that resemble T5G
To find regions with a profile similar to T5G, begin with home ownership near 43.9% and household income near $63,600. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between T5G and the Canadian postal-region benchmark.
Median household income
$63,600Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
One-person households
40.9%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Families with children
25.2%Broaden the creative beyond parent-led needs toward adults, couples, and smaller-household occasions.
Detailed comparison
How T5G compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | T5G | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $63,600 | $85,788 | 25.9% below |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 43.9% | 66.5% | 22.6 percentage points below |
| One-person households | 40.9% | 29.4% | 11.5 percentage points above |
| Families with children | 25.2% | 34.0% | 8.8 percentage points below |
| Bachelor's degree or higher | 19.1% | 26.5% | 7.4 percentage points below |
| Immigrant population | 30.4% | 22.9% | 7.5 percentage points above |
| Worked from home | 18.9% | 23.8% | 4.9 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 58 local facility records with T5G. Recreation is the largest represented category with 38 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education11
Health care3
Culture and art6
Recreation38
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 8,685 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
7,049YouTube estimate · 66.7%
8,685Facebook estimate · 82.2%
5,708Instagram estimate · 54.0%
2,967TikTok estimate · 28.1%
Practical campaign implications
Turn the strongest T5G signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 43.9%22.6 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Median household income: $63,60025.9% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
- One-person households: 40.9%11.5 percentage points above the Canadian benchmark
Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Related market context
Compare other Edmonton postal regions
These regions share the Edmonton postal community and are ordered by population similarity to T5G.
T5G audience questions
Using this postal-region profile
How large is the audience in T5G?
T5G represents 12,873 residents and 5,815 households in Edmonton. The average household size is 2.2 people.
What demographic characteristics stand out in T5G?
Owner households is 43.9%, 22.6 percentage points below the Canadian postal-region benchmark; Median household income is $63,600, 25.9% below the Canadian postal-region benchmark; One-person households is 40.9%, 11.5 percentage points above the Canadian postal-region benchmark.
How does T5G compare with another postal region?
T6G is one useful Edmonton postal-region comparison because its population is similar to T5G. It has 17.9% higher median income · 2.5 years younger on average.
How can I find other regions that match the T5G audience?
To find regions with a profile similar to T5G, begin with home ownership near 43.9% and household income near $63,600. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in T5G?
Import postal codes to measure customer concentration in T5G, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.