Single-detached homes
65.2%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Alberta postal region
T6A demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Edmonton.
AudienceScoutT6A · EdmontonLoading the T6A boundary…
Selected postal region
Market profile
A market of 14,477 people
Size the opportunity, understand its household composition, and identify the local patterns that make T6A different from the typical Canadian postal region.
Population14,477
Households6,315
Median income$95,000
Average age43.4
T6A market summary
What distinguishes this postal-region audience
T6A represents 14,477 residents and 6,315 households in Edmonton. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 65.2%, or 12.6 percentage points above the benchmark. Immigrant population is 13.6%, 9.3 percentage points below the benchmark.
For campaign planning, these patterns give T6A a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Edmonton.
Audience matching
Find more regions that resemble T6A
To find regions with a profile similar to T6A, begin with household income near $95,000 and university education near 31.3%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between T6A and the Canadian postal-region benchmark.
Immigrant population
13.6%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Median household income
$95,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Bachelor's degree or higher
31.3%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Detailed comparison
How T6A compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | T6A | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $95,000 | $85,788 | 10.7% above |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 66.6% | 66.5% | 0.1 percentage points above |
| One-person households | 32.2% | 29.4% | 2.9 percentage points above |
| Families with children | 29.9% | 34.0% | 4.1 percentage points below |
| Bachelor's degree or higher | 31.3% | 26.5% | 4.8 percentage points above |
| Immigrant population | 13.6% | 22.9% | 9.3 percentage points below |
| Worked from home | 27.8% | 23.8% | 4.0 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 84 local facility records with T6A. Recreation is the largest represented category with 69 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education12
Health care2
Culture and art1
Recreation69
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 9,692 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
7,642YouTube estimate · 64.2%
9,692Facebook estimate · 81.4%
6,094Instagram estimate · 51.2%
3,023TikTok estimate · 25.4%
Practical campaign implications
Turn the strongest T6A signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 65.2%12.6 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 13.6%9.3 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Median household income: $95,00010.7% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Related market context
Compare other Edmonton postal regions
These regions share the Edmonton postal community and are ordered by population similarity to T6A.
T6A audience questions
Using this postal-region profile
How large is the audience in T6A?
T6A represents 14,477 residents and 6,315 households in Edmonton. The average household size is 2.3 people.
What demographic characteristics stand out in T6A?
Single-detached homes is 65.2%, 12.6 percentage points above the Canadian postal-region benchmark; Immigrant population is 13.6%, 9.3 percentage points below the Canadian postal-region benchmark; Median household income is $95,000, 10.7% above the Canadian postal-region benchmark.
How does T6A compare with another postal region?
T5N is one useful Edmonton postal-region comparison because its population is similar to T6A. It has 9.5% lower median income · 2.1 years younger on average.
How can I find other regions that match the T6A audience?
To find regions with a profile similar to T6A, begin with household income near $95,000 and university education near 31.3%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in T6A?
Import postal codes to measure customer concentration in T6A, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.