Bachelor's degree or higher
43.9%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Alberta postal region
T5N demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Edmonton.
AudienceScoutT5N · EdmontonLoading the T5N boundary…
Selected postal region
Market profile
A market of 14,713 people
Size the opportunity, understand its household composition, and identify the local patterns that make T5N different from the typical Canadian postal region.
Population14,713
Households7,170
Median income$86,000
Average age41.3
T5N market summary
What distinguishes this postal-region audience
T5N represents 14,713 residents and 7,170 households in Edmonton. Its average household contains 2.0 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is university education: 43.9%, or 17.4 percentage points above the benchmark. One-person households is 43.4%, 14.0 percentage points above the benchmark.
For campaign planning, these patterns give T5N a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Edmonton.
Audience matching
Find more regions that resemble T5N
To find regions with a profile similar to T5N, begin with university education near 43.9% and home ownership near 54.9%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between T5N and the Canadian postal-region benchmark.
One-person households
43.4%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Owner households
54.9%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Families with children
24.3%Broaden the creative beyond parent-led needs toward adults, couples, and smaller-household occasions.
Detailed comparison
How T5N compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | T5N | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $86,000 | $85,788 | 0.2% above |
| Average household size | 2.0 people | 2.4 people | 17.7% below |
| Owner households | 54.9% | 66.5% | 11.6 percentage points below |
| One-person households | 43.4% | 29.4% | 14.0 percentage points above |
| Families with children | 24.3% | 34.0% | 9.7 percentage points below |
| Bachelor's degree or higher | 43.9% | 26.5% | 17.4 percentage points above |
| Immigrant population | 18.4% | 22.9% | 4.5 percentage points below |
| Worked from home | 30.2% | 23.8% | 6.4 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 77 local facility records with T5N. Recreation is the largest represented category with 50 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education15
Health care2
Culture and art10
Recreation50
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 9,906 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
7,967YouTube estimate · 65.9%
9,906Facebook estimate · 82.0%
6,412Instagram estimate · 53.1%
3,270TikTok estimate · 27.1%
Practical campaign implications
Turn the strongest T5N signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Bachelor's degree or higher: 43.9%17.4 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- One-person households: 43.4%14.0 percentage points above the Canadian benchmark
Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
- Owner households: 54.9%11.6 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Related market context
Compare other Edmonton postal regions
These regions share the Edmonton postal community and are ordered by population similarity to T5N.
T5N audience questions
Using this postal-region profile
How large is the audience in T5N?
T5N represents 14,713 residents and 7,170 households in Edmonton. The average household size is 2.0 people.
What demographic characteristics stand out in T5N?
Bachelor's degree or higher is 43.9%, 17.4 percentage points above the Canadian postal-region benchmark; One-person households is 43.4%, 14.0 percentage points above the Canadian postal-region benchmark; Owner households is 54.9%, 11.6 percentage points below the Canadian postal-region benchmark.
How does T5N compare with another postal region?
T6A is one useful Edmonton postal-region comparison because its population is similar to T5N. It has 10.5% higher median income · 2.1 years older on average.
How can I find other regions that match the T5N audience?
To find regions with a profile similar to T5N, begin with university education near 43.9% and home ownership near 54.9%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in T5N?
Import postal codes to measure customer concentration in T5N, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.