Owner households
41.7%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Alberta postal region
T5M demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Edmonton.
AudienceScoutT5M · EdmontonLoading the T5M boundary…
Selected postal region
Market profile
A market of 15,462 people
Size the opportunity, understand its household composition, and identify the local patterns that make T5M different from the typical Canadian postal region.
Population15,462
Households7,130
Median income$67,000
Average age40.6
T5M market summary
What distinguishes this postal-region audience
T5M represents 15,462 residents and 7,130 households in Edmonton. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 41.7%, or 24.8 percentage points below the benchmark. Single-detached homes is 38.3%, 14.3 percentage points below the benchmark.
For campaign planning, these patterns give T5M a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Edmonton.
Audience matching
Find more regions that resemble T5M
To find regions with a profile similar to T5M, begin with home ownership near 41.7% and household income near $67,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between T5M and the Canadian postal-region benchmark.
Single-detached homes
38.3%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
One-person households
41.5%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Median household income
$67,000Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How T5M compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | T5M | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $67,000 | $85,788 | 21.9% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 41.7% | 66.5% | 24.8 percentage points below |
| One-person households | 41.5% | 29.4% | 12.1 percentage points above |
| Families with children | 27.1% | 34.0% | 6.9 percentage points below |
| Bachelor's degree or higher | 28.4% | 26.5% | 1.9 percentage points above |
| Immigrant population | 25.4% | 22.9% | 2.5 percentage points above |
| Worked from home | 23.3% | 23.8% | 0.5 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 76 local facility records with T5M. Recreation is the largest represented category with 55 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education9
Health care6
Culture and art6
Recreation55
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 10,126 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
8,126YouTube estimate · 65.8%
10,126Facebook estimate · 82.0%
6,488Instagram estimate · 52.6%
3,215TikTok estimate · 26.0%
Practical campaign implications
Turn the strongest T5M signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 41.7%24.8 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Single-detached homes: 38.3%14.3 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- One-person households: 41.5%12.1 percentage points above the Canadian benchmark
Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Related market context
Compare other Edmonton postal regions
These regions share the Edmonton postal community and are ordered by population similarity to T5M.
T5M audience questions
Using this postal-region profile
How large is the audience in T5M?
T5M represents 15,462 residents and 7,130 households in Edmonton. The average household size is 2.1 people.
What demographic characteristics stand out in T5M?
Owner households is 41.7%, 24.8 percentage points below the Canadian postal-region benchmark; Single-detached homes is 38.3%, 14.3 percentage points below the Canadian postal-region benchmark; One-person households is 41.5%, 12.1 percentage points above the Canadian postal-region benchmark.
How does T5M compare with another postal region?
T5B is one useful Edmonton postal-region comparison because its population is similar to T5M. It has 4.5% lower median income · 1.0 years older on average.
How can I find other regions that match the T5M audience?
To find regions with a profile similar to T5M, begin with home ownership near 41.7% and household income near $67,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in T5M?
Import postal codes to measure customer concentration in T5M, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.