Bachelor's degree or higher
10.1%Use direct, practical language that demonstrates the everyday value of the offer.
Alberta postal region
T5C demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Edmonton.
AudienceScoutT5C · EdmontonLoading the T5C boundary…
Selected postal region
Market profile
A market of 15,937 people
Size the opportunity, understand its household composition, and identify the local patterns that make T5C different from the typical Canadian postal region.
Population15,937
Households6,100
Median income$76,000
Average age40.7
T5C market summary
What distinguishes this postal-region audience
T5C represents 15,937 residents and 6,100 households in Edmonton. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is university education: 10.1%, or 16.4 percentage points below the benchmark. Single-detached homes is 63.1%, 10.5 percentage points above the benchmark.
For campaign planning, these patterns give T5C a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Edmonton.
Audience matching
Find more regions that resemble T5C
To find regions with a profile similar to T5C, begin with university education near 10.1% and household income near $76,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between T5C and the Canadian postal-region benchmark.
Single-detached homes
63.1%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Worked from home
13.7%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Median household income
$76,000Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How T5C compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | T5C | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $76,000 | $85,788 | 11.4% below |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 64.0% | 66.5% | 2.5 percentage points below |
| One-person households | 28.0% | 29.4% | 1.4 percentage points below |
| Families with children | 35.9% | 34.0% | 1.9 percentage points above |
| Bachelor's degree or higher | 10.1% | 26.5% | 16.4 percentage points below |
| Immigrant population | 27.5% | 22.9% | 4.6 percentage points above |
| Worked from home | 13.7% | 23.8% | 10.1 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 71 local facility records with T5C. Recreation is the largest represented category with 56 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education12
Health care1
Culture and art2
Recreation56
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 10,119 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
8,048YouTube estimate · 64.9%
10,119Facebook estimate · 81.6%
6,490Instagram estimate · 52.3%
3,345TikTok estimate · 27.0%
Practical campaign implications
Turn the strongest T5C signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Bachelor's degree or higher: 10.1%16.4 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
- Single-detached homes: 63.1%10.5 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Worked from home: 13.7%10.1 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Related market context
Compare other Edmonton postal regions
These regions share the Edmonton postal community and are ordered by population similarity to T5C.
T5C audience questions
Using this postal-region profile
How large is the audience in T5C?
T5C represents 15,937 residents and 6,100 households in Edmonton. The average household size is 2.6 people.
What demographic characteristics stand out in T5C?
Bachelor's degree or higher is 10.1%, 16.4 percentage points below the Canadian postal-region benchmark; Single-detached homes is 63.1%, 10.5 percentage points above the Canadian postal-region benchmark; Worked from home is 13.7%, 10.1 percentage points below the Canadian postal-region benchmark.
How does T5C compare with another postal region?
T5M is one useful Edmonton postal-region comparison because its population is similar to T5C. It has 11.8% lower median income · 0.1 years younger on average.
How can I find other regions that match the T5C audience?
To find regions with a profile similar to T5C, begin with university education near 10.1% and household income near $76,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in T5C?
Import postal codes to measure customer concentration in T5C, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.