Owner households
50.0%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Alberta postal region
T5B demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Edmonton.
AudienceScoutT5B · EdmontonLoading the T5B boundary…
Selected postal region
Market profile
A market of 15,373 people
Size the opportunity, understand its household composition, and identify the local patterns that make T5B different from the typical Canadian postal region.
Population15,373
Households7,120
Median income$64,000
Average age41.6
T5B market summary
What distinguishes this postal-region audience
T5B represents 15,373 residents and 7,120 households in Edmonton. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 50.0%, or 16.5 percentage points below the benchmark. Median household income is $64,000, 25.4% below the benchmark.
For campaign planning, these patterns give T5B a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Edmonton.
Audience matching
Find more regions that resemble T5B
To find regions with a profile similar to T5B, begin with home ownership near 50.0% and household income near $64,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between T5B and the Canadian postal-region benchmark.
Median household income
$64,000Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
One-person households
41.1%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Families with children
24.4%Broaden the creative beyond parent-led needs toward adults, couples, and smaller-household occasions.
Detailed comparison
How T5B compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | T5B | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $64,000 | $85,788 | 25.4% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 50.0% | 66.5% | 16.5 percentage points below |
| One-person households | 41.1% | 29.4% | 11.8 percentage points above |
| Families with children | 24.4% | 34.0% | 9.6 percentage points below |
| Bachelor's degree or higher | 18.4% | 26.5% | 8.1 percentage points below |
| Immigrant population | 27.6% | 22.9% | 4.7 percentage points above |
| Worked from home | 17.4% | 23.8% | 6.4 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 75 local facility records with T5B. Recreation is the largest represented category with 56 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education16
Health care1
Culture and art2
Recreation56
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 10,389 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
8,286YouTube estimate · 65.2%
10,389Facebook estimate · 81.8%
6,647Instagram estimate · 52.3%
3,359TikTok estimate · 26.4%
Practical campaign implications
Turn the strongest T5B signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 50.0%16.5 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Median household income: $64,00025.4% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
- One-person households: 41.1%11.8 percentage points above the Canadian benchmark
Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Related market context
Compare other Edmonton postal regions
These regions share the Edmonton postal community and are ordered by population similarity to T5B.
T5B audience questions
Using this postal-region profile
How large is the audience in T5B?
T5B represents 15,373 residents and 7,120 households in Edmonton. The average household size is 2.1 people.
What demographic characteristics stand out in T5B?
Owner households is 50.0%, 16.5 percentage points below the Canadian postal-region benchmark; Median household income is $64,000, 25.4% below the Canadian postal-region benchmark; One-person households is 41.1%, 11.8 percentage points above the Canadian postal-region benchmark.
How does T5B compare with another postal region?
T5M is one useful Edmonton postal-region comparison because its population is similar to T5B. It has 4.7% higher median income · 1.0 years younger on average.
How can I find other regions that match the T5B audience?
To find regions with a profile similar to T5B, begin with home ownership near 50.0% and household income near $64,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in T5B?
Import postal codes to measure customer concentration in T5B, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.