Immigrant population
33.0%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Alberta postal region
T6L demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Edmonton.
AudienceScoutT6L · EdmontonLoading the T6L boundary…
Selected postal region
Market profile
A market of 49,215 people
Size the opportunity, understand its household composition, and identify the local patterns that make T6L different from the typical Canadian postal region.
Population49,215
Households17,870
Median income$90,000
Average age39.9
T6L market summary
What distinguishes this postal-region audience
T6L represents 49,215 residents and 17,870 households in Edmonton. Its average household contains 2.7 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 33.0%, or 10.1 percentage points above the benchmark. Worked from home is 14.6%, 9.2 percentage points below the benchmark.
For campaign planning, these patterns give T6L a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Edmonton.
Audience matching
Find more regions that resemble T6L
Use the available income, household, age, family, ownership, and education measures to build a repeatable audience-matching rule around T6L.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between T6L and the Canadian postal-region benchmark.
Worked from home
14.6%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Single-detached homes
61.1%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
One-person households
22.2%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Detailed comparison
How T6L compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | T6L | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $90,000 | $85,788 | 4.9% above |
| Average household size | 2.7 people | 2.4 people | 11.1% above |
| Owner households | 70.3% | 66.5% | 3.8 percentage points above |
| One-person households | 22.2% | 29.4% | 7.2 percentage points below |
| Families with children | 37.7% | 34.0% | 3.7 percentage points above |
| Bachelor's degree or higher | 21.6% | 26.5% | 4.9 percentage points below |
| Immigrant population | 33.0% | 22.9% | 10.1 percentage points above |
| Worked from home | 14.6% | 23.8% | 9.2 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 120 local facility records with T6L. Recreation is the largest represented category with 92 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education23
Health care3
Culture and art2
Recreation92
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 31,830 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
25,582YouTube estimate · 65.8%
31,830Facebook estimate · 81.9%
20,684Instagram estimate · 53.2%
10,725TikTok estimate · 27.6%
Practical campaign implications
Turn the strongest T6L signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 33.0%10.1 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Worked from home: 14.6%9.2 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
- Single-detached homes: 61.1%8.5 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Related market context
Compare other Edmonton postal regions
These regions share the Edmonton postal community and are ordered by population similarity to T6L.
T6L audience questions
Using this postal-region profile
How large is the audience in T6L?
T6L represents 49,215 residents and 17,870 households in Edmonton. The average household size is 2.7 people.
What demographic characteristics stand out in T6L?
Immigrant population is 33.0%, 10.1 percentage points above the Canadian postal-region benchmark; Worked from home is 14.6%, 9.2 percentage points below the Canadian postal-region benchmark; Single-detached homes is 61.1%, 8.5 percentage points above the Canadian postal-region benchmark.
How does T6L compare with another postal region?
T6T is one useful Edmonton postal-region comparison because its population is similar to T6L. It has 22.2% higher median income · 6.3 years younger on average.
How can I find other regions that match the T6L audience?
Use the available income, household, age, family, ownership, and education measures to build a repeatable audience-matching rule around T6L.
How can customer postal codes be analyzed in T6L?
Import postal codes to measure customer concentration in T6L, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.