Immigrant population
50.5%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Alberta postal region
T6T demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Edmonton.
AudienceScoutT6T · EdmontonLoading the T6T boundary…
Selected postal region
Market profile
A market of 48,823 people
Size the opportunity, understand its household composition, and identify the local patterns that make T6T different from the typical Canadian postal region.
Population48,823
Households14,085
Median income$110,000
Average age33.6
T6T market summary
What distinguishes this postal-region audience
T6T represents 48,823 residents and 14,085 households in Edmonton. Its average household contains 3.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 50.5%, or 27.6 percentage points above the benchmark. Average household size is 3.4 people, 39.9% above the benchmark.
For campaign planning, these patterns give T6T a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Edmonton.
Audience matching
Find more regions that resemble T6T
To find regions with a profile similar to T6T, begin with household income near $110,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between T6T and the Canadian postal-region benchmark.
Average household size
3.4 peopleConsider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
One-person households
12.6%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Median household income
$110,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Detailed comparison
How T6T compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | T6T | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $110,000 | $85,788 | 28.2% above |
| Average household size | 3.4 people | 2.4 people | 39.9% above |
| Owner households | 79.9% | 66.5% | 13.4 percentage points above |
| One-person households | 12.6% | 29.4% | 16.8 percentage points below |
| Families with children | 47.0% | 34.0% | 13.0 percentage points above |
| Bachelor's degree or higher | 31.3% | 26.5% | 4.8 percentage points above |
| Immigrant population | 50.5% | 22.9% | 27.6 percentage points above |
| Worked from home | 12.9% | 23.8% | 10.9 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 50 local facility records with T6T. Recreation is the largest represented category with 43 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education6
Health care0
Culture and art1
Recreation43
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 29,930 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
25,408YouTube estimate · 71.0%
29,930Facebook estimate · 83.6%
20,900Instagram estimate · 58.4%
11,314TikTok estimate · 31.6%
Practical campaign implications
Turn the strongest T6T signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 50.5%27.6 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Average household size: 3.4 people39.9% above the Canadian benchmark
Consider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
- One-person households: 12.6%16.8 percentage points below the Canadian benchmark
Give household decision-making, shared-use products, and multi-person value greater emphasis.
Related market context
Compare other Edmonton postal regions
These regions share the Edmonton postal community and are ordered by population similarity to T6T.
T6T audience questions
Using this postal-region profile
How large is the audience in T6T?
T6T represents 48,823 residents and 14,085 households in Edmonton. The average household size is 3.4 people.
What demographic characteristics stand out in T6T?
Immigrant population is 50.5%, 27.6 percentage points above the Canadian postal-region benchmark; Average household size is 3.4 people, 39.9% above the Canadian postal-region benchmark; One-person households is 12.6%, 16.8 percentage points below the Canadian postal-region benchmark.
How does T6T compare with another postal region?
T6L is one useful Edmonton postal-region comparison because its population is similar to T6T. It has 18.2% lower median income · 6.3 years older on average.
How can I find other regions that match the T6T audience?
To find regions with a profile similar to T6T, begin with household income near $110,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in T6T?
Import postal codes to measure customer concentration in T6T, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.