Bachelor's degree or higher
38.8%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Alberta postal region
T6J demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Edmonton.
AudienceScoutT6J · EdmontonLoading the T6J boundary…
Selected postal region
Market profile
A market of 45,386 people
Size the opportunity, understand its household composition, and identify the local patterns that make T6J different from the typical Canadian postal region.
Population45,386
Households18,430
Median income$90,000
Average age42.0
T6J market summary
What distinguishes this postal-region audience
T6J represents 45,386 residents and 18,430 households in Edmonton. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is university education: 38.8%, or 12.3 percentage points above the benchmark. Immigrant population is 32.0%, 9.1 percentage points above the benchmark.
For campaign planning, these patterns give T6J a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Edmonton.
Audience matching
Find more regions that resemble T6J
To find regions with a profile similar to T6J, begin with university education near 38.8% and home ownership near 63.5%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between T6J and the Canadian postal-region benchmark.
Immigrant population
32.0%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Owner households
63.5%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Single-detached homes
50.1%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Detailed comparison
How T6J compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | T6J | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $90,000 | $85,788 | 4.9% above |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 63.5% | 66.5% | 3.0 percentage points below |
| One-person households | 28.3% | 29.4% | 1.1 percentage points below |
| Families with children | 35.7% | 34.0% | 1.7 percentage points above |
| Bachelor's degree or higher | 38.8% | 26.5% | 12.3 percentage points above |
| Immigrant population | 32.0% | 22.9% | 9.1 percentage points above |
| Worked from home | 25.1% | 23.8% | 1.3 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 148 local facility records with T6J. Recreation is the largest represented category with 120 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education23
Health care3
Culture and art2
Recreation120
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 29,666 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
23,533YouTube estimate · 64.7%
29,666Facebook estimate · 81.5%
18,952Instagram estimate · 52.1%
9,729TikTok estimate · 26.7%
Practical campaign implications
Turn the strongest T6J signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Bachelor's degree or higher: 38.8%12.3 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Immigrant population: 32.0%9.1 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Owner households: 63.5%3.0 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Related market context
Compare other Edmonton postal regions
These regions share the Edmonton postal community and are ordered by population similarity to T6J.
T6J audience questions
Using this postal-region profile
How large is the audience in T6J?
T6J represents 45,386 residents and 18,430 households in Edmonton. The average household size is 2.4 people.
What demographic characteristics stand out in T6J?
Bachelor's degree or higher is 38.8%, 12.3 percentage points above the Canadian postal-region benchmark; Immigrant population is 32.0%, 9.1 percentage points above the Canadian postal-region benchmark; Owner households is 63.5%, 3.0 percentage points below the Canadian postal-region benchmark.
How does T6J compare with another postal region?
T6R is one useful Edmonton postal-region comparison because its population is similar to T6J. It has 43.3% higher median income · 1.7 years younger on average.
How can I find other regions that match the T6J audience?
To find regions with a profile similar to T6J, begin with university education near 38.8% and home ownership near 63.5%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in T6J?
Import postal codes to measure customer concentration in T6J, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.