Immigrant population
32.2%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Alberta postal region
T5X demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Edmonton.
AudienceScoutT5X · EdmontonLoading the T5X boundary…
Selected postal region
Market profile
A market of 42,643 people
Size the opportunity, understand its household composition, and identify the local patterns that make T5X different from the typical Canadian postal region.
Population42,643
Households15,345
Median income$91,000
Average age38.1
T5X market summary
What distinguishes this postal-region audience
T5X represents 42,643 residents and 15,345 households in Edmonton. Its average household contains 2.8 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 32.2%, or 9.3 percentage points above the benchmark. Families with children is 42.3%, 8.3 percentage points above the benchmark.
For campaign planning, these patterns give T5X a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Edmonton.
Audience matching
Find more regions that resemble T5X
To find regions with a profile similar to T5X, begin with families with children near 42.3% and university education near 18.6%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between T5X and the Canadian postal-region benchmark.
Families with children
42.3%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Worked from home
15.7%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Bachelor's degree or higher
18.6%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How T5X compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | T5X | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $91,000 | $85,788 | 6.1% above |
| Average household size | 2.8 people | 2.4 people | 15.2% above |
| Owner households | 71.7% | 66.5% | 5.2 percentage points above |
| One-person households | 22.6% | 29.4% | 6.8 percentage points below |
| Families with children | 42.3% | 34.0% | 8.3 percentage points above |
| Bachelor's degree or higher | 18.6% | 26.5% | 7.9 percentage points below |
| Immigrant population | 32.2% | 22.9% | 9.3 percentage points above |
| Worked from home | 15.7% | 23.8% | 8.1 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 99 local facility records with T5X. Recreation is the largest represented category with 88 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education10
Health care0
Culture and art1
Recreation88
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 26,324 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
21,249YouTube estimate · 66.2%
26,324Facebook estimate · 82.1%
17,167Instagram estimate · 53.5%
8,865TikTok estimate · 27.6%
Practical campaign implications
Turn the strongest T5X signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 32.2%9.3 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Families with children: 42.3%8.3 percentage points above the Canadian benchmark
Test family-oriented services, household value, education, recreation, and parent-focused creative.
- Worked from home: 15.7%8.1 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Related market context
Compare other Edmonton postal regions
These regions share the Edmonton postal community and are ordered by population similarity to T5X.
T5X audience questions
Using this postal-region profile
How large is the audience in T5X?
T5X represents 42,643 residents and 15,345 households in Edmonton. The average household size is 2.8 people.
What demographic characteristics stand out in T5X?
Immigrant population is 32.2%, 9.3 percentage points above the Canadian postal-region benchmark; Families with children is 42.3%, 8.3 percentage points above the Canadian postal-region benchmark; Worked from home is 15.7%, 8.1 percentage points below the Canadian postal-region benchmark.
How does T5X compare with another postal region?
T6R is one useful Edmonton postal-region comparison because its population is similar to T5X. It has 41.8% higher median income · 2.2 years older on average.
How can I find other regions that match the T5X audience?
To find regions with a profile similar to T5X, begin with families with children near 42.3% and university education near 18.6%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in T5X?
Import postal codes to measure customer concentration in T5X, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.