Median household income
$129,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Alberta postal region
T6R demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Edmonton.
AudienceScoutT6R · EdmontonLoading the T6R boundary…
Selected postal region
Market profile
A market of 45,153 people
Size the opportunity, understand its household composition, and identify the local patterns that make T6R different from the typical Canadian postal region.
Population45,153
Households16,140
Median income$129,000
Average age40.3
T6R market summary
What distinguishes this postal-region audience
T6R represents 45,153 residents and 16,140 households in Edmonton. Its average household contains 2.8 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is household income: $129,000, or 50.4% above the benchmark. Bachelor's degree or higher is 46.4%, 19.9 percentage points above the benchmark.
For campaign planning, these patterns give T6R a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Edmonton.
Audience matching
Find more regions that resemble T6R
To find regions with a profile similar to T6R, begin with household income near $129,000 and university education near 46.4%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between T6R and the Canadian postal-region benchmark.
Bachelor's degree or higher
46.4%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Owner households
83.5%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Immigrant population
36.2%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Detailed comparison
How T6R compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | T6R | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $129,000 | $85,788 | 50.4% above |
| Average household size | 2.8 people | 2.4 people | 15.2% above |
| Owner households | 83.5% | 66.5% | 17.0 percentage points above |
| One-person households | 18.6% | 29.4% | 10.8 percentage points below |
| Families with children | 45.4% | 34.0% | 11.4 percentage points above |
| Bachelor's degree or higher | 46.4% | 26.5% | 19.9 percentage points above |
| Immigrant population | 36.2% | 22.9% | 13.3 percentage points above |
| Worked from home | 31.7% | 23.8% | 7.9 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 95 local facility records with T6R. Recreation is the largest represented category with 82 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education10
Health care1
Culture and art2
Recreation82
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 28,918 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
22,905YouTube estimate · 64.5%
28,918Facebook estimate · 81.5%
18,431Instagram estimate · 51.9%
9,437TikTok estimate · 26.6%
Practical campaign implications
Turn the strongest T6R signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Median household income: $129,00050.4% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Bachelor's degree or higher: 46.4%19.9 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Owner households: 83.5%17.0 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare other Edmonton postal regions
These regions share the Edmonton postal community and are ordered by population similarity to T6R.
T6R audience questions
Using this postal-region profile
How large is the audience in T6R?
T6R represents 45,153 residents and 16,140 households in Edmonton. The average household size is 2.8 people.
What demographic characteristics stand out in T6R?
Median household income is $129,000, 50.4% above the Canadian postal-region benchmark; Bachelor's degree or higher is 46.4%, 19.9 percentage points above the Canadian postal-region benchmark; Owner households is 83.5%, 17.0 percentage points above the Canadian postal-region benchmark.
How does T6R compare with another postal region?
T6J is one useful Edmonton postal-region comparison because its population is similar to T6R. It has 30.2% lower median income · 1.7 years older on average.
How can I find other regions that match the T6R audience?
To find regions with a profile similar to T6R, begin with household income near $129,000 and university education near 46.4%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in T6R?
Import postal codes to measure customer concentration in T6R, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.