Median household income
$114,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
British Columbia postal region
V3S demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Surrey.
AudienceScoutV3S · SurreyLoading the V3S boundary…
Selected postal region
Market profile
A market of 104,997 people
Size the opportunity, understand its household composition, and identify the local patterns that make V3S different from the typical Canadian postal region.
Population104,997
Households32,315
Median income$114,000
Average age38.6
V3S market summary
What distinguishes this postal-region audience
V3S represents 104,997 residents and 32,315 households in Surrey. Its average household contains 3.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is household income: $114,000, or 32.9% above the benchmark. Immigrant population is 39.1%, 16.2 percentage points above the benchmark.
For campaign planning, these patterns give V3S a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Surrey.
Audience matching
Find more regions that resemble V3S
To find regions with a profile similar to V3S, begin with household income near $114,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V3S and the Canadian postal-region benchmark.
Immigrant population
39.1%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Average household size
3.2 peopleConsider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
Single-detached homes
37.9%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Detailed comparison
How V3S compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V3S | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $114,000 | $85,788 | 32.9% above |
| Average household size | 3.2 people | 2.4 people | 31.7% above |
| Owner households | 74.6% | 66.5% | 8.1 percentage points above |
| One-person households | 16.5% | 29.4% | 12.9 percentage points below |
| Families with children | 41.7% | 34.0% | 7.7 percentage points above |
| Bachelor's degree or higher | 24.1% | 26.5% | 2.4 percentage points below |
| Immigrant population | 39.1% | 22.9% | 16.2 percentage points above |
| Worked from home | 15.8% | 23.8% | 8.0 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 422 local facility records with V3S. Recreation is the largest represented category with 355 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education39
Health care24
Culture and art4
Recreation355
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 67,183 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
54,405YouTube estimate · 66.5%
67,183Facebook estimate · 82.1%
44,148Instagram estimate · 54.0%
23,128TikTok estimate · 28.3%
Practical campaign implications
Turn the strongest V3S signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Median household income: $114,00032.9% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Immigrant population: 39.1%16.2 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Average household size: 3.2 people31.7% above the Canadian benchmark
Consider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
Related market context
Compare other Surrey postal regions
These regions share the Surrey postal community and are ordered by population similarity to V3S.
V3S audience questions
Using this postal-region profile
How large is the audience in V3S?
V3S represents 104,997 residents and 32,315 households in Surrey. The average household size is 3.2 people.
What demographic characteristics stand out in V3S?
Median household income is $114,000, 32.9% above the Canadian postal-region benchmark; Immigrant population is 39.1%, 16.2 percentage points above the Canadian postal-region benchmark; Average household size is 3.2 people, 31.7% above the Canadian postal-region benchmark.
How does V3S compare with another postal region?
V3W is one useful Surrey postal-region comparison because its population is similar to V3S. It has 17.5% lower median income · 0.6 years younger on average.
How can I find other regions that match the V3S audience?
To find regions with a profile similar to V3S, begin with household income near $114,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V3S?
Import postal codes to measure customer concentration in V3S, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.