Single-detached homes
20.6%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
British Columbia postal region
V3W demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Surrey.
AudienceScoutV3W · SurreyLoading the V3W boundary…
Selected postal region
Market profile
A market of 95,970 people
Size the opportunity, understand its household composition, and identify the local patterns that make V3W different from the typical Canadian postal region.
Population95,970
Households28,010
Median income$94,000
Average age38.0
V3W market summary
What distinguishes this postal-region audience
V3W represents 95,970 residents and 28,010 households in Surrey. Its average household contains 3.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 20.6%, or 32.0 percentage points below the benchmark. Immigrant population is 50.1%, 27.2 percentage points above the benchmark.
For campaign planning, these patterns give V3W a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Surrey.
Audience matching
Find more regions that resemble V3W
Use the available income, household, age, family, ownership, and education measures to build a repeatable audience-matching rule around V3W.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V3W and the Canadian postal-region benchmark.
Immigrant population
50.1%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Average household size
3.4 peopleConsider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
Worked from home
9.6%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Detailed comparison
How V3W compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V3W | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $94,000 | $85,788 | 9.6% above |
| Average household size | 3.4 people | 2.4 people | 39.9% above |
| Owner households | 64.7% | 66.5% | 1.8 percentage points below |
| One-person households | 16.6% | 29.4% | 12.8 percentage points below |
| Families with children | 38.0% | 34.0% | 4.0 percentage points above |
| Bachelor's degree or higher | 21.8% | 26.5% | 4.7 percentage points below |
| Immigrant population | 50.1% | 22.9% | 27.2 percentage points above |
| Worked from home | 9.6% | 23.8% | 14.2 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 293 local facility records with V3W. Recreation is the largest represented category with 243 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education38
Health care7
Culture and art5
Recreation243
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 62,090 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
51,085YouTube estimate · 67.8%
62,090Facebook estimate · 82.5%
42,087Instagram estimate · 55.9%
23,086TikTok estimate · 30.7%
Practical campaign implications
Turn the strongest V3W signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 20.6%32.0 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Immigrant population: 50.1%27.2 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Average household size: 3.4 people39.9% above the Canadian benchmark
Consider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
Related market context
Compare other Surrey postal regions
These regions share the Surrey postal community and are ordered by population similarity to V3W.
V3W audience questions
Using this postal-region profile
How large is the audience in V3W?
V3W represents 95,970 residents and 28,010 households in Surrey. The average household size is 3.4 people.
What demographic characteristics stand out in V3W?
Single-detached homes is 20.6%, 32.0 percentage points below the Canadian postal-region benchmark; Immigrant population is 50.1%, 27.2 percentage points above the Canadian postal-region benchmark; Average household size is 3.4 people, 39.9% above the Canadian postal-region benchmark.
How does V3W compare with another postal region?
V3S is one useful Surrey postal-region comparison because its population is similar to V3W. It has 21.3% higher median income · 0.6 years older on average.
How can I find other regions that match the V3W audience?
Use the available income, household, age, family, ownership, and education measures to build a repeatable audience-matching rule around V3W.
How can customer postal codes be analyzed in V3W?
Import postal codes to measure customer concentration in V3W, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.