Immigrant population
50.0%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
British Columbia postal region
V5M demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Vancouver.
AudienceScoutV5M · VancouverLoading the V5M boundary…
Selected postal region
Market profile
A market of 23,412 people
Size the opportunity, understand its household composition, and identify the local patterns that make V5M different from the typical Canadian postal region.
Population23,412
Households8,775
Median income$79,500
Average age44.1
V5M market summary
What distinguishes this postal-region audience
V5M represents 23,412 residents and 8,775 households in Vancouver. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 50.0%, or 27.1 percentage points above the benchmark. Single-detached homes is 27.5%, 25.1 percentage points below the benchmark.
For campaign planning, these patterns give V5M a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Vancouver.
Audience matching
Find more regions that resemble V5M
To find regions with a profile similar to V5M, begin with home ownership near 54.3% and household income near $79,500. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V5M and the Canadian postal-region benchmark.
Single-detached homes
27.5%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Owner households
54.3%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Median household income
$79,500Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How V5M compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V5M | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $79,500 | $85,788 | 7.3% below |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 54.3% | 66.5% | 12.2 percentage points below |
| One-person households | 27.1% | 29.4% | 2.3 percentage points below |
| Families with children | 32.4% | 34.0% | 1.6 percentage points below |
| Bachelor's degree or higher | 26.8% | 26.5% | 0.3 percentage points above |
| Immigrant population | 50.0% | 22.9% | 27.1 percentage points above |
| Worked from home | 23.3% | 23.8% | 0.5 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 35 local facility records with V5M. Education is the largest represented category with 17 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education17
Health care9
Culture and art4
Recreation5
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 16,100 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
12,757YouTube estimate · 64.5%
16,100Facebook estimate · 81.4%
10,308Instagram estimate · 52.1%
5,356TikTok estimate · 27.1%
Practical campaign implications
Turn the strongest V5M signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 50.0%27.1 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Single-detached homes: 27.5%25.1 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 54.3%12.2 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Related market context
Compare other Vancouver postal regions
These regions share the Vancouver postal community and are ordered by population similarity to V5M.
V5M audience questions
Using this postal-region profile
How large is the audience in V5M?
V5M represents 23,412 residents and 8,775 households in Vancouver. The average household size is 2.6 people.
What demographic characteristics stand out in V5M?
Immigrant population is 50.0%, 27.1 percentage points above the Canadian postal-region benchmark; Single-detached homes is 27.5%, 25.1 percentage points below the Canadian postal-region benchmark; Owner households is 54.3%, 12.2 percentage points below the Canadian postal-region benchmark.
How does V5M compare with another postal region?
V5K is one useful Vancouver postal-region comparison because its population is similar to V5M. It has 15.7% higher median income · 1.5 years younger on average.
How can I find other regions that match the V5M audience?
To find regions with a profile similar to V5M, begin with home ownership near 54.3% and household income near $79,500. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V5M?
Import postal codes to measure customer concentration in V5M, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.