Single-detached homes
0.0%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
H3B demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Montreal.
AudienceScoutH3B · MontrealLoading the H3B boundary…
Selected postal region
Market profile
A market of 1,900 people
Size the opportunity, understand its household composition, and identify the local patterns that make H3B different from the typical Canadian postal region.
Population1,900
Households1,135
Median income$49,200
Average age34.0
H3B market summary
What distinguishes this postal-region audience
H3B represents 1,900 residents and 1,135 households in Montreal. Its average household contains 1.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 0.0%, or 52.6 percentage points below the benchmark. Bachelor's degree or higher is 58.4%, 31.9 percentage points above the benchmark.
For campaign planning, these patterns give H3B a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Montreal.
Audience matching
Find more regions that resemble H3B
To find regions with a profile similar to H3B, begin with university education near 58.4% and age 15–29 share near 43.0%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H3B and the Canadian postal-region benchmark.
Bachelor's degree or higher
58.4%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
One-person households
59.0%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Population age 15–29
43.0%Prioritize mobile-first discovery, social video, emerging-adult occasions, and creative built for faster consideration cycles.
Detailed comparison
How H3B compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H3B | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $49,200 | $85,788 | 42.6% below |
| Average household size | 1.6 people | 2.4 people | 34.2% below |
| Owner households | 49.3% | 66.5% | 17.2 percentage points below |
| One-person households | 59.0% | 29.4% | 29.6 percentage points above |
| Families with children | 14.1% | 34.0% | 19.9 percentage points below |
| Bachelor's degree or higher | 58.4% | 26.5% | 31.9 percentage points above |
| Immigrant population | 41.9% | 22.9% | 19.0 percentage points above |
| Worked from home | 46.2% | 23.8% | 22.4 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 18 local facility records with H3B. Culture and art is the largest represented category with 10 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education8
Health care0
Culture and art10
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 1,362 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
1,213YouTube estimate · 75.4%
1,362Facebook estimate · 84.7%
1,043Instagram estimate · 64.9%
638TikTok estimate · 39.7%
Practical campaign implications
Turn the strongest H3B signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 0.0%52.6 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Bachelor's degree or higher: 58.4%31.9 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- One-person households: 59.0%29.6 percentage points above the Canadian benchmark
Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Related market context
Compare other Montreal postal regions
These regions share the Montreal postal community and are ordered by population similarity to H3B.
H3B audience questions
Using this postal-region profile
How large is the audience in H3B?
H3B represents 1,900 residents and 1,135 households in Montreal. The average household size is 1.6 people.
What demographic characteristics stand out in H3B?
Single-detached homes is 0.0%, 52.6 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 58.4%, 31.9 percentage points above the Canadian postal-region benchmark; One-person households is 59.0%, 29.6 percentage points above the Canadian postal-region benchmark.
How does H3B compare with another postal region?
H2Y is one useful Montreal postal-region comparison because its population is similar to H3B. It has 80.9% higher median income · 11.8 years older on average.
How can I find other regions that match the H3B audience?
To find regions with a profile similar to H3B, begin with university education near 58.4% and age 15–29 share near 43.0%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H3B?
Import postal codes to measure customer concentration in H3B, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.