Bachelor's degree or higher
17.8%Use direct, practical language that demonstrates the everyday value of the offer.
Ontario postal region
L2M demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in St. Catharines.
AudienceScoutL2M · St. CatharinesLoading the L2M boundary…
Selected postal region
Market profile
A market of 33,704 people
Size the opportunity, understand its household composition, and identify the local patterns that make L2M different from the typical Canadian postal region.
Population33,704
Households14,445
Median income$72,000
Average age44.9
L2M market summary
What distinguishes this postal-region audience
L2M represents 33,704 residents and 14,445 households in St. Catharines. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is university education: 17.8%, or 8.7 percentage points below the benchmark. Median household income is $72,000, 16.1% below the benchmark.
For campaign planning, these patterns give L2M a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of St. Catharines.
Audience matching
Find more regions that resemble L2M
To find regions with a profile similar to L2M, begin with university education near 17.8% and household income near $72,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L2M and the Canadian postal-region benchmark.
Median household income
$72,000Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Worked from home
18.3%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Population age 65+
24.2%Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
Detailed comparison
How L2M compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L2M | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $72,000 | $85,788 | 16.1% below |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 63.7% | 66.5% | 2.8 percentage points below |
| One-person households | 30.8% | 29.4% | 1.4 percentage points above |
| Families with children | 33.4% | 34.0% | 0.6 percentage points below |
| Bachelor's degree or higher | 17.8% | 26.5% | 8.7 percentage points below |
| Immigrant population | 20.1% | 22.9% | 2.8 percentage points below |
| Worked from home | 18.3% | 23.8% | 5.5 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 127 local facility records with L2M. Recreation is the largest represented category with 110 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education13
Health care2
Culture and art2
Recreation110
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 22,250 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
17,149YouTube estimate · 62.2%
22,250Facebook estimate · 80.8%
13,613Instagram estimate · 49.4%
6,692TikTok estimate · 24.3%
Practical campaign implications
Turn the strongest L2M signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Bachelor's degree or higher: 17.8%8.7 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
- Median household income: $72,00016.1% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
- Worked from home: 18.3%5.5 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Related market context
Compare other St. Catharines postal regions
These regions share the St. Catharines postal community and are ordered by population similarity to L2M.
L2M audience questions
Using this postal-region profile
How large is the audience in L2M?
L2M represents 33,704 residents and 14,445 households in St. Catharines. The average household size is 2.3 people.
What demographic characteristics stand out in L2M?
Bachelor's degree or higher is 17.8%, 8.7 percentage points below the Canadian postal-region benchmark; Median household income is $72,000, 16.1% below the Canadian postal-region benchmark; Worked from home is 18.3%, 5.5 percentage points below the Canadian postal-region benchmark.
How does L2M compare with another postal region?
L2N is one useful St. Catharines postal-region comparison because its population is similar to L2M. It has 9.0% higher median income · 4.1 years older on average.
How can I find other regions that match the L2M audience?
To find regions with a profile similar to L2M, begin with university education near 17.8% and household income near $72,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L2M?
Import postal codes to measure customer concentration in L2M, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.