Immigrant population
63.3%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Ontario postal region
M2H demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in North York.
AudienceScoutM2H · North YorkLoading the M2H boundary…
Selected postal region
Market profile
A market of 23,396 people
Size the opportunity, understand its household composition, and identify the local patterns that make M2H different from the typical Canadian postal region.
Population23,396
Households8,560
Median income$91,000
Average age46.4
M2H market summary
What distinguishes this postal-region audience
M2H represents 23,396 residents and 8,560 households in North York. Its average household contains 2.7 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 63.3%, or 40.4 percentage points above the benchmark. Single-detached homes is 24.4%, 28.2 percentage points below the benchmark.
For campaign planning, these patterns give M2H a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of North York.
Audience matching
Find more regions that resemble M2H
To find regions with a profile similar to M2H, begin with university education near 46.5%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between M2H and the Canadian postal-region benchmark.
Single-detached homes
24.4%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Bachelor's degree or higher
46.5%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Worked from home
40.4%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Detailed comparison
How M2H compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | M2H | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $91,000 | $85,788 | 6.1% above |
| Average household size | 2.7 people | 2.4 people | 11.1% above |
| Owner households | 75.4% | 66.5% | 8.9 percentage points above |
| One-person households | 20.2% | 29.4% | 9.2 percentage points below |
| Families with children | 40.2% | 34.0% | 6.2 percentage points above |
| Bachelor's degree or higher | 46.5% | 26.5% | 20.0 percentage points above |
| Immigrant population | 63.3% | 22.9% | 40.4 percentage points above |
| Worked from home | 40.4% | 23.8% | 16.6 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 115 local facility records with M2H. Recreation is the largest represented category with 85 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education26
Health care2
Culture and art2
Recreation85
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 15,879 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
12,201YouTube estimate · 61.9%
15,879Facebook estimate · 80.6%
9,745Instagram estimate · 49.5%
4,906TikTok estimate · 24.9%
Practical campaign implications
Turn the strongest M2H signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 63.3%40.4 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Single-detached homes: 24.4%28.2 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Bachelor's degree or higher: 46.5%20.0 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Related market context
Compare other North York postal regions
These regions share the North York postal community and are ordered by population similarity to M2H.
M2H audience questions
Using this postal-region profile
How large is the audience in M2H?
M2H represents 23,396 residents and 8,560 households in North York. The average household size is 2.7 people.
What demographic characteristics stand out in M2H?
Immigrant population is 63.3%, 40.4 percentage points above the Canadian postal-region benchmark; Single-detached homes is 24.4%, 28.2 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 46.5%, 20.0 percentage points above the Canadian postal-region benchmark.
How does M2H compare with another postal region?
M9M is one useful North York postal-region comparison because its population is similar to M2H. It has 9.9% lower median income · 7.2 years younger on average.
How can I find other regions that match the M2H audience?
To find regions with a profile similar to M2H, begin with university education near 46.5%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in M2H?
Import postal codes to measure customer concentration in M2H, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.