Median household income
$164,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Ontario postal region
M5M demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in North York.
AudienceScoutM5M · North YorkLoading the M5M boundary…
Selected postal region
Market profile
A market of 25,495 people
Size the opportunity, understand its household composition, and identify the local patterns that make M5M different from the typical Canadian postal region.
Population25,495
Households9,275
Median income$164,000
Average age40.7
M5M market summary
What distinguishes this postal-region audience
M5M represents 25,495 residents and 9,275 households in North York. Its average household contains 2.8 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is household income: $164,000, or 91.2% above the benchmark. Bachelor's degree or higher is 60.0%, 33.5 percentage points above the benchmark.
For campaign planning, these patterns give M5M a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of North York.
Audience matching
Find more regions that resemble M5M
To find regions with a profile similar to M5M, begin with household income near $164,000 and university education near 60.0%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between M5M and the Canadian postal-region benchmark.
Bachelor's degree or higher
60.0%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Worked from home
50.6%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Families with children
49.3%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Detailed comparison
How M5M compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | M5M | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $164,000 | $85,788 | 91.2% above |
| Average household size | 2.8 people | 2.4 people | 15.2% above |
| Owner households | 76.3% | 66.5% | 9.8 percentage points above |
| One-person households | 23.1% | 29.4% | 6.3 percentage points below |
| Families with children | 49.3% | 34.0% | 15.3 percentage points above |
| Bachelor's degree or higher | 60.0% | 26.5% | 33.5 percentage points above |
| Immigrant population | 25.9% | 22.9% | 3.0 percentage points above |
| Worked from home | 50.6% | 23.8% | 26.8 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 36 local facility records with M5M. Recreation is the largest represented category with 19 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education14
Health care0
Culture and art3
Recreation19
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 15,956 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
12,391YouTube estimate · 62.8%
15,956Facebook estimate · 80.9%
9,918Instagram estimate · 50.3%
5,014TikTok estimate · 25.4%
Practical campaign implications
Turn the strongest M5M signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Median household income: $164,00091.2% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Bachelor's degree or higher: 60.0%33.5 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Worked from home: 50.6%26.8 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Related market context
Compare other North York postal regions
These regions share the North York postal community and are ordered by population similarity to M5M.
M5M audience questions
Using this postal-region profile
How large is the audience in M5M?
M5M represents 25,495 residents and 9,275 households in North York. The average household size is 2.8 people.
What demographic characteristics stand out in M5M?
Median household income is $164,000, 91.2% above the Canadian postal-region benchmark; Bachelor's degree or higher is 60.0%, 33.5 percentage points above the Canadian postal-region benchmark; Worked from home is 50.6%, 26.8 percentage points above the Canadian postal-region benchmark.
How does M5M compare with another postal region?
M2K is one useful North York postal-region comparison because its population is similar to M5M. It has 49.4% lower median income · 3.0 years older on average.
How can I find other regions that match the M5M audience?
To find regions with a profile similar to M5M, begin with household income near $164,000 and university education near 60.0%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in M5M?
Import postal codes to measure customer concentration in M5M, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.