Single-detached homes
16.1%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Ontario postal region
M6A demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in North York.
AudienceScoutM6A · North YorkLoading the M6A boundary…
Selected postal region
Market profile
A market of 22,380 people
Size the opportunity, understand its household composition, and identify the local patterns that make M6A different from the typical Canadian postal region.
Population22,380
Households9,210
Median income$72,500
Average age39.7
M6A market summary
What distinguishes this postal-region audience
M6A represents 22,380 residents and 9,210 households in North York. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 16.1%, or 36.5 percentage points below the benchmark. Immigrant population is 49.6%, 26.7 percentage points above the benchmark.
For campaign planning, these patterns give M6A a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of North York.
Audience matching
Find more regions that resemble M6A
To find regions with a profile similar to M6A, begin with home ownership near 40.5% and university education near 34.9%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between M6A and the Canadian postal-region benchmark.
Immigrant population
49.6%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Owner households
40.5%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Bachelor's degree or higher
34.9%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Detailed comparison
How M6A compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | M6A | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $72,500 | $85,788 | 15.5% below |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 40.5% | 66.5% | 26.0 percentage points below |
| One-person households | 35.3% | 29.4% | 5.9 percentage points above |
| Families with children | 35.1% | 34.0% | 1.1 percentage points above |
| Bachelor's degree or higher | 34.9% | 26.5% | 8.4 percentage points above |
| Immigrant population | 49.6% | 22.9% | 26.7 percentage points above |
| Worked from home | 29.3% | 23.8% | 5.5 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 54 local facility records with M6A. Recreation is the largest represented category with 27 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education14
Health care9
Culture and art4
Recreation27
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 14,572 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
11,836YouTube estimate · 66.8%
14,572Facebook estimate · 82.2%
9,626Instagram estimate · 54.3%
5,077TikTok estimate · 28.6%
Practical campaign implications
Turn the strongest M6A signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 16.1%36.5 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Immigrant population: 49.6%26.7 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Owner households: 40.5%26.0 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Related market context
Compare other North York postal regions
These regions share the North York postal community and are ordered by population similarity to M6A.
M6A audience questions
Using this postal-region profile
How large is the audience in M6A?
M6A represents 22,380 residents and 9,210 households in North York. The average household size is 2.4 people.
What demographic characteristics stand out in M6A?
Single-detached homes is 16.1%, 36.5 percentage points below the Canadian postal-region benchmark; Immigrant population is 49.6%, 26.7 percentage points above the Canadian postal-region benchmark; Owner households is 40.5%, 26.0 percentage points below the Canadian postal-region benchmark.
How does M6A compare with another postal region?
M2H is one useful North York postal-region comparison because its population is similar to M6A. It has 25.5% higher median income · 6.7 years older on average.
How can I find other regions that match the M6A audience?
To find regions with a profile similar to M6A, begin with home ownership near 40.5% and university education near 34.9%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in M6A?
Import postal codes to measure customer concentration in M6A, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.