Immigrant population
51.7%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Ontario postal region
M6L demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in North York.
AudienceScoutM6L · North YorkLoading the M6L boundary…
Selected postal region
Market profile
A market of 20,156 people
Size the opportunity, understand its household composition, and identify the local patterns that make M6L different from the typical Canadian postal region.
Population20,156
Households7,320
Median income$74,000
Average age42.6
M6L market summary
What distinguishes this postal-region audience
M6L represents 20,156 residents and 7,320 households in North York. Its average household contains 2.7 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 51.7%, or 28.8 percentage points above the benchmark. Owner households is 47.5%, 19.0 percentage points below the benchmark.
For campaign planning, these patterns give M6L a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of North York.
Audience matching
Find more regions that resemble M6L
To find regions with a profile similar to M6L, begin with home ownership near 47.5% and families with children near 44.9%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between M6L and the Canadian postal-region benchmark.
Owner households
47.5%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Single-detached homes
37.7%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Families with children
44.9%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Detailed comparison
How M6L compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | M6L | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $74,000 | $85,788 | 13.7% below |
| Average household size | 2.7 people | 2.4 people | 11.1% above |
| Owner households | 47.5% | 66.5% | 19.0 percentage points below |
| One-person households | 24.0% | 29.4% | 5.4 percentage points below |
| Families with children | 44.9% | 34.0% | 10.9 percentage points above |
| Bachelor's degree or higher | 18.8% | 26.5% | 7.7 percentage points below |
| Immigrant population | 51.7% | 22.9% | 28.8 percentage points above |
| Worked from home | 18.4% | 23.8% | 5.4 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 58 local facility records with M6L. Recreation is the largest represented category with 46 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education9
Health care2
Culture and art1
Recreation46
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 13,195 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
10,399YouTube estimate · 64.1%
13,195Facebook estimate · 81.3%
8,375Instagram estimate · 51.6%
4,308TikTok estimate · 26.5%
Practical campaign implications
Turn the strongest M6L signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 51.7%28.8 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Owner households: 47.5%19.0 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Single-detached homes: 37.7%14.9 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Related market context
Compare other North York postal regions
These regions share the North York postal community and are ordered by population similarity to M6L.
M6L audience questions
Using this postal-region profile
How large is the audience in M6L?
M6L represents 20,156 residents and 7,320 households in North York. The average household size is 2.7 people.
What demographic characteristics stand out in M6L?
Immigrant population is 51.7%, 28.8 percentage points above the Canadian postal-region benchmark; Owner households is 47.5%, 19.0 percentage points below the Canadian postal-region benchmark; Single-detached homes is 37.7%, 14.9 percentage points below the Canadian postal-region benchmark.
How does M6L compare with another postal region?
M6A is one useful North York postal-region comparison because its population is similar to M6L. It has 2.0% lower median income · 2.9 years younger on average.
How can I find other regions that match the M6L audience?
To find regions with a profile similar to M6L, begin with home ownership near 47.5% and families with children near 44.9%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in M6L?
Import postal codes to measure customer concentration in M6L, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.