Immigrant population
58.3%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Ontario postal region
M2K demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in North York.
AudienceScoutM2K · North YorkLoading the M2K boundary…
Selected postal region
Market profile
A market of 25,377 people
Size the opportunity, understand its household composition, and identify the local patterns that make M2K different from the typical Canadian postal region.
Population25,377
Households11,690
Median income$83,000
Average age43.7
M2K market summary
What distinguishes this postal-region audience
M2K represents 25,377 residents and 11,690 households in North York. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 58.3%, or 35.4 percentage points above the benchmark. Bachelor's degree or higher is 58.7%, 32.2 percentage points above the benchmark.
For campaign planning, these patterns give M2K a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of North York.
Audience matching
Find more regions that resemble M2K
To find regions with a profile similar to M2K, begin with university education near 58.7%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between M2K and the Canadian postal-region benchmark.
Bachelor's degree or higher
58.7%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Single-detached homes
20.7%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Worked from home
47.1%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Detailed comparison
How M2K compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | M2K | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $83,000 | $85,788 | 3.2% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 55.7% | 66.5% | 10.8 percentage points below |
| One-person households | 35.5% | 29.4% | 6.1 percentage points above |
| Families with children | 28.7% | 34.0% | 5.3 percentage points below |
| Bachelor's degree or higher | 58.7% | 26.5% | 32.2 percentage points above |
| Immigrant population | 58.3% | 22.9% | 35.4 percentage points above |
| Worked from home | 47.1% | 23.8% | 23.3 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 70 local facility records with M2K. Recreation is the largest represented category with 57 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education8
Health care4
Culture and art1
Recreation57
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 17,882 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
14,433YouTube estimate · 66.3%
17,882Facebook estimate · 82.1%
11,625Instagram estimate · 53.4%
5,939TikTok estimate · 27.3%
Practical campaign implications
Turn the strongest M2K signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 58.3%35.4 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Bachelor's degree or higher: 58.7%32.2 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Single-detached homes: 20.7%31.9 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Related market context
Compare other North York postal regions
These regions share the North York postal community and are ordered by population similarity to M2K.
M2K audience questions
Using this postal-region profile
How large is the audience in M2K?
M2K represents 25,377 residents and 11,690 households in North York. The average household size is 2.1 people.
What demographic characteristics stand out in M2K?
Immigrant population is 58.3%, 35.4 percentage points above the Canadian postal-region benchmark; Bachelor's degree or higher is 58.7%, 32.2 percentage points above the Canadian postal-region benchmark; Single-detached homes is 20.7%, 31.9 percentage points below the Canadian postal-region benchmark.
How does M2K compare with another postal region?
M5M is one useful North York postal-region comparison because its population is similar to M2K. It has 97.6% higher median income · 3.0 years younger on average.
How can I find other regions that match the M2K audience?
To find regions with a profile similar to M2K, begin with university education near 58.7%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in M2K?
Import postal codes to measure customer concentration in M2K, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.