Single-detached homes
18.0%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Ontario postal region
M9M demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in North York.
AudienceScoutM9M · North YorkLoading the M9M boundary…
Selected postal region
Market profile
A market of 24,245 people
Size the opportunity, understand its household composition, and identify the local patterns that make M9M different from the typical Canadian postal region.
Population24,245
Households8,165
Median income$82,000
Average age39.2
M9M market summary
What distinguishes this postal-region audience
M9M represents 24,245 residents and 8,165 households in North York. Its average household contains 3.0 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 18.0%, or 34.6 percentage points below the benchmark. Immigrant population is 56.6%, 33.7 percentage points above the benchmark.
For campaign planning, these patterns give M9M a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of North York.
Audience matching
Find more regions that resemble M9M
To find regions with a profile similar to M9M, begin with home ownership near 54.3%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between M9M and the Canadian postal-region benchmark.
Immigrant population
56.6%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Owner households
54.3%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Average household size
3.0 peopleConsider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
Detailed comparison
How M9M compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | M9M | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $82,000 | $85,788 | 4.4% below |
| Average household size | 3.0 people | 2.4 people | 23.5% above |
| Owner households | 54.3% | 66.5% | 12.2 percentage points below |
| One-person households | 19.5% | 29.4% | 9.9 percentage points below |
| Families with children | 44.2% | 34.0% | 10.2 percentage points above |
| Bachelor's degree or higher | 20.9% | 26.5% | 5.6 percentage points below |
| Immigrant population | 56.6% | 22.9% | 33.7 percentage points above |
| Worked from home | 16.9% | 23.8% | 6.9 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 63 local facility records with M9M. Recreation is the largest represented category with 50 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education12
Health care0
Culture and art1
Recreation50
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 15,613 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
12,599YouTube estimate · 66.2%
15,613Facebook estimate · 82.0%
10,228Instagram estimate · 53.7%
5,371TikTok estimate · 28.2%
Practical campaign implications
Turn the strongest M9M signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 18.0%34.6 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Immigrant population: 56.6%33.7 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Owner households: 54.3%12.2 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Related market context
Compare other North York postal regions
These regions share the North York postal community and are ordered by population similarity to M9M.
M9M audience questions
Using this postal-region profile
How large is the audience in M9M?
M9M represents 24,245 residents and 8,165 households in North York. The average household size is 3.0 people.
What demographic characteristics stand out in M9M?
Single-detached homes is 18.0%, 34.6 percentage points below the Canadian postal-region benchmark; Immigrant population is 56.6%, 33.7 percentage points above the Canadian postal-region benchmark; Owner households is 54.3%, 12.2 percentage points below the Canadian postal-region benchmark.
How does M9M compare with another postal region?
M2H is one useful North York postal-region comparison because its population is similar to M9M. It has 11.0% higher median income · 7.2 years older on average.
How can I find other regions that match the M9M audience?
To find regions with a profile similar to M9M, begin with home ownership near 54.3%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in M9M?
Import postal codes to measure customer concentration in M9M, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.