Single-detached homes
13.2%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Ontario postal region
M3J demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in North York.
AudienceScoutM3J · North YorkLoading the M3J boundary…
Selected postal region
Market profile
A market of 26,600 people
Size the opportunity, understand its household composition, and identify the local patterns that make M3J different from the typical Canadian postal region.
Population26,600
Households9,710
Median income$75,500
Average age39.3
M3J market summary
What distinguishes this postal-region audience
M3J represents 26,600 residents and 9,710 households in North York. Its average household contains 2.7 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 13.2%, or 39.4 percentage points below the benchmark. Immigrant population is 55.2%, 32.3 percentage points above the benchmark.
For campaign planning, these patterns give M3J a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of North York.
Audience matching
Find more regions that resemble M3J
To find regions with a profile similar to M3J, begin with home ownership near 47.8% and age 15–29 share near 27.2%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between M3J and the Canadian postal-region benchmark.
Immigrant population
55.2%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Owner households
47.8%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Population age 15–29
27.2%Prioritize mobile-first discovery, social video, emerging-adult occasions, and creative built for faster consideration cycles.
Detailed comparison
How M3J compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | M3J | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $75,500 | $85,788 | 12.0% below |
| Average household size | 2.7 people | 2.4 people | 11.1% above |
| Owner households | 47.8% | 66.5% | 18.7 percentage points below |
| One-person households | 27.0% | 29.4% | 2.4 percentage points below |
| Families with children | 34.6% | 34.0% | 0.6 percentage points above |
| Bachelor's degree or higher | 27.7% | 26.5% | 1.2 percentage points above |
| Immigrant population | 55.2% | 22.9% | 32.3 percentage points above |
| Worked from home | 20.5% | 23.8% | 3.3 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 85 local facility records with M3J. Recreation is the largest represented category with 60 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education17
Health care3
Culture and art5
Recreation60
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 17,860 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
14,699YouTube estimate · 67.8%
17,860Facebook estimate · 82.4%
12,146Instagram estimate · 56.1%
6,726TikTok estimate · 31.0%
Practical campaign implications
Turn the strongest M3J signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 13.2%39.4 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Immigrant population: 55.2%32.3 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Owner households: 47.8%18.7 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Related market context
Compare other North York postal regions
These regions share the North York postal community and are ordered by population similarity to M3J.
M3J audience questions
Using this postal-region profile
How large is the audience in M3J?
M3J represents 26,600 residents and 9,710 households in North York. The average household size is 2.7 people.
What demographic characteristics stand out in M3J?
Single-detached homes is 13.2%, 39.4 percentage points below the Canadian postal-region benchmark; Immigrant population is 55.2%, 32.3 percentage points above the Canadian postal-region benchmark; Owner households is 47.8%, 18.7 percentage points below the Canadian postal-region benchmark.
How does M3J compare with another postal region?
M5M is one useful North York postal-region comparison because its population is similar to M3J. It has 117.2% higher median income · 1.4 years older on average.
How can I find other regions that match the M3J audience?
To find regions with a profile similar to M3J, begin with home ownership near 47.8% and age 15–29 share near 27.2%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in M3J?
Import postal codes to measure customer concentration in M3J, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.