Immigrant population
48.5%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Ontario postal region
M6B demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in North York.
AudienceScoutM6B · North YorkLoading the M6B boundary…
Selected postal region
Market profile
A market of 28,534 people
Size the opportunity, understand its household composition, and identify the local patterns that make M6B different from the typical Canadian postal region.
Population28,534
Households10,995
Median income$86,000
Average age42.4
M6B market summary
What distinguishes this postal-region audience
M6B represents 28,534 residents and 10,995 households in North York. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 48.5%, or 25.6 percentage points above the benchmark. Single-detached homes is 30.7%, 21.9 percentage points below the benchmark.
For campaign planning, these patterns give M6B a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of North York.
Audience matching
Find more regions that resemble M6B
To find regions with a profile similar to M6B, begin with home ownership near 49.7% and university education near 36.7%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between M6B and the Canadian postal-region benchmark.
Single-detached homes
30.7%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Owner households
49.7%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Bachelor's degree or higher
36.7%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Detailed comparison
How M6B compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | M6B | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $86,000 | $85,788 | 0.2% above |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 49.7% | 66.5% | 16.8 percentage points below |
| One-person households | 29.8% | 29.4% | 0.4 percentage points above |
| Families with children | 37.8% | 34.0% | 3.8 percentage points above |
| Bachelor's degree or higher | 36.7% | 26.5% | 10.2 percentage points above |
| Immigrant population | 48.5% | 22.9% | 25.6 percentage points above |
| Worked from home | 29.5% | 23.8% | 5.7 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 73 local facility records with M6B. Recreation is the largest represented category with 59 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education13
Health care1
Culture and art0
Recreation59
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 18,775 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
14,804YouTube estimate · 64.2%
18,775Facebook estimate · 81.4%
11,877Instagram estimate · 51.5%
6,025TikTok estimate · 26.1%
Practical campaign implications
Turn the strongest M6B signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 48.5%25.6 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Single-detached homes: 30.7%21.9 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 49.7%16.8 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Related market context
Compare other North York postal regions
These regions share the North York postal community and are ordered by population similarity to M6B.
M6B audience questions
Using this postal-region profile
How large is the audience in M6B?
M6B represents 28,534 residents and 10,995 households in North York. The average household size is 2.6 people.
What demographic characteristics stand out in M6B?
Immigrant population is 48.5%, 25.6 percentage points above the Canadian postal-region benchmark; Single-detached homes is 30.7%, 21.9 percentage points below the Canadian postal-region benchmark; Owner households is 49.7%, 16.8 percentage points below the Canadian postal-region benchmark.
How does M6B compare with another postal region?
M3J is one useful North York postal-region comparison because its population is similar to M6B. It has 12.2% lower median income · 3.1 years younger on average.
How can I find other regions that match the M6B audience?
To find regions with a profile similar to M6B, begin with home ownership near 49.7% and university education near 36.7%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in M6B?
Import postal codes to measure customer concentration in M6B, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.