Single-detached homes
20.4%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Ontario postal region
M4A demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in North York.
AudienceScoutM4A · North YorkLoading the M4A boundary…
Selected postal region
Market profile
A market of 14,589 people
Size the opportunity, understand its household composition, and identify the local patterns that make M4A different from the typical Canadian postal region.
Population14,589
Households6,060
Median income$70,500
Average age44.1
M4A market summary
What distinguishes this postal-region audience
M4A represents 14,589 residents and 6,060 households in North York. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 20.4%, or 32.2 percentage points below the benchmark. Immigrant population is 50.1%, 27.2 percentage points above the benchmark.
For campaign planning, these patterns give M4A a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of North York.
Audience matching
Find more regions that resemble M4A
To find regions with a profile similar to M4A, begin with home ownership near 49.5% and household income near $70,500. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between M4A and the Canadian postal-region benchmark.
Immigrant population
50.1%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Owner households
49.5%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Median household income
$70,500Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How M4A compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | M4A | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $70,500 | $85,788 | 17.8% below |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 49.5% | 66.5% | 17.0 percentage points below |
| One-person households | 34.7% | 29.4% | 5.4 percentage points above |
| Families with children | 36.6% | 34.0% | 2.6 percentage points above |
| Bachelor's degree or higher | 29.0% | 26.5% | 2.5 percentage points above |
| Immigrant population | 50.1% | 22.9% | 27.2 percentage points above |
| Worked from home | 31.4% | 23.8% | 7.6 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 30 local facility records with M4A. Recreation is the largest represented category with 20 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education6
Health care2
Culture and art2
Recreation20
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 9,709 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
7,586YouTube estimate · 63.4%
9,709Facebook estimate · 81.1%
6,051Instagram estimate · 50.6%
3,015TikTok estimate · 25.2%
Practical campaign implications
Turn the strongest M4A signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 20.4%32.2 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Immigrant population: 50.1%27.2 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Owner households: 49.5%17.0 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Related market context
Compare other North York postal regions
These regions share the North York postal community and are ordered by population similarity to M4A.
M4A audience questions
Using this postal-region profile
How large is the audience in M4A?
M4A represents 14,589 residents and 6,060 households in North York. The average household size is 2.4 people.
What demographic characteristics stand out in M4A?
Single-detached homes is 20.4%, 32.2 percentage points below the Canadian postal-region benchmark; Immigrant population is 50.1%, 27.2 percentage points above the Canadian postal-region benchmark; Owner households is 49.5%, 17.0 percentage points below the Canadian postal-region benchmark.
How does M4A compare with another postal region?
M9L is one useful North York postal-region comparison because its population is similar to M4A. It has 14.9% higher median income · 1.8 years younger on average.
How can I find other regions that match the M4A audience?
To find regions with a profile similar to M4A, begin with home ownership near 49.5% and household income near $70,500. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in M4A?
Import postal codes to measure customer concentration in M4A, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.