Single-detached homes
19.3%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Ontario postal region
M3A demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in North York.
AudienceScoutM3A · North YorkLoading the M3A boundary…
Selected postal region
Market profile
A market of 34,361 people
Size the opportunity, understand its household composition, and identify the local patterns that make M3A different from the typical Canadian postal region.
Population34,361
Households13,130
Median income$85,000
Average age41.1
M3A market summary
What distinguishes this postal-region audience
M3A represents 34,361 residents and 13,130 households in North York. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 19.3%, or 33.3 percentage points below the benchmark. Owner households is 39.0%, 27.5 percentage points below the benchmark.
For campaign planning, these patterns give M3A a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of North York.
Audience matching
Find more regions that resemble M3A
To find regions with a profile similar to M3A, begin with home ownership near 39.0% and university education near 36.5%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between M3A and the Canadian postal-region benchmark.
Owner households
39.0%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Immigrant population
49.8%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Bachelor's degree or higher
36.5%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Detailed comparison
How M3A compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | M3A | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $85,000 | $85,788 | 0.9% below |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 39.0% | 66.5% | 27.5 percentage points below |
| One-person households | 24.8% | 29.4% | 4.6 percentage points below |
| Families with children | 43.9% | 34.0% | 9.9 percentage points above |
| Bachelor's degree or higher | 36.5% | 26.5% | 10.0 percentage points above |
| Immigrant population | 49.8% | 22.9% | 26.9 percentage points above |
| Worked from home | 33.1% | 23.8% | 9.3 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 116 local facility records with M3A. Recreation is the largest represented category with 94 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education19
Health care2
Culture and art1
Recreation94
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 22,601 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
18,010YouTube estimate · 65.0%
22,601Facebook estimate · 81.6%
14,550Instagram estimate · 52.6%
7,542TikTok estimate · 27.2%
Practical campaign implications
Turn the strongest M3A signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 19.3%33.3 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 39.0%27.5 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Immigrant population: 49.8%26.9 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Related market context
Compare other North York postal regions
These regions share the North York postal community and are ordered by population similarity to M3A.
M3A audience questions
Using this postal-region profile
How large is the audience in M3A?
M3A represents 34,361 residents and 13,130 households in North York. The average household size is 2.6 people.
What demographic characteristics stand out in M3A?
Single-detached homes is 19.3%, 33.3 percentage points below the Canadian postal-region benchmark; Owner households is 39.0%, 27.5 percentage points below the Canadian postal-region benchmark; Immigrant population is 49.8%, 26.9 percentage points above the Canadian postal-region benchmark.
How does M3A compare with another postal region?
M3H is one useful North York postal-region comparison because its population is similar to M3A. It has 8.2% higher median income · 0.2 years younger on average.
How can I find other regions that match the M3A audience?
To find regions with a profile similar to M3A, begin with home ownership near 39.0% and university education near 36.5%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in M3A?
Import postal codes to measure customer concentration in M3A, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.