Immigrant population
47.2%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Ontario postal region
M3H demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in North York.
AudienceScoutM3H · North YorkLoading the M3H boundary…
Selected postal region
Market profile
A market of 38,416 people
Size the opportunity, understand its household composition, and identify the local patterns that make M3H different from the typical Canadian postal region.
Population38,416
Households14,765
Median income$92,000
Average age40.9
M3H market summary
What distinguishes this postal-region audience
M3H represents 38,416 residents and 14,765 households in North York. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 47.2%, or 24.3 percentage points above the benchmark. Single-detached homes is 35.8%, 16.8 percentage points below the benchmark.
For campaign planning, these patterns give M3H a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of North York.
Audience matching
Find more regions that resemble M3H
To find regions with a profile similar to M3H, begin with university education near 43.2% and home ownership near 54.3%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between M3H and the Canadian postal-region benchmark.
Single-detached homes
35.8%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Bachelor's degree or higher
43.2%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Owner households
54.3%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Detailed comparison
How M3H compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | M3H | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $92,000 | $85,788 | 7.2% above |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 54.3% | 66.5% | 12.2 percentage points below |
| One-person households | 27.4% | 29.4% | 2.0 percentage points below |
| Families with children | 39.5% | 34.0% | 5.5 percentage points above |
| Bachelor's degree or higher | 43.2% | 26.5% | 16.7 percentage points above |
| Immigrant population | 47.2% | 22.9% | 24.3 percentage points above |
| Worked from home | 34.0% | 23.8% | 10.2 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 97 local facility records with M3H. Recreation is the largest represented category with 69 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education22
Health care4
Culture and art2
Recreation69
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 25,263 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
20,189YouTube estimate · 65.3%
25,263Facebook estimate · 81.8%
16,277Instagram estimate · 52.7%
8,370TikTok estimate · 27.1%
Practical campaign implications
Turn the strongest M3H signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 47.2%24.3 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Single-detached homes: 35.8%16.8 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Bachelor's degree or higher: 43.2%16.7 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Related market context
Compare other North York postal regions
These regions share the North York postal community and are ordered by population similarity to M3H.
M3H audience questions
Using this postal-region profile
How large is the audience in M3H?
M3H represents 38,416 residents and 14,765 households in North York. The average household size is 2.6 people.
What demographic characteristics stand out in M3H?
Immigrant population is 47.2%, 24.3 percentage points above the Canadian postal-region benchmark; Single-detached homes is 35.8%, 16.8 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 43.2%, 16.7 percentage points above the Canadian postal-region benchmark.
How does M3H compare with another postal region?
M3N is one useful North York postal-region comparison because its population is similar to M3H. It has 27.7% lower median income · 1.8 years younger on average.
How can I find other regions that match the M3H audience?
To find regions with a profile similar to M3H, begin with university education near 43.2% and home ownership near 54.3%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in M3H?
Import postal codes to measure customer concentration in M3H, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.