Single-detached homes
7.3%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Ontario postal region
M3N demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in North York.
AudienceScoutM3N · North YorkLoading the M3N boundary…
Selected postal region
Market profile
A market of 40,846 people
Size the opportunity, understand its household composition, and identify the local patterns that make M3N different from the typical Canadian postal region.
Population40,846
Households13,630
Median income$66,500
Average age39.1
M3N market summary
What distinguishes this postal-region audience
M3N represents 40,846 residents and 13,630 households in North York. Its average household contains 3.0 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 7.3%, or 45.3 percentage points below the benchmark. Immigrant population is 58.7%, 35.8 percentage points above the benchmark.
For campaign planning, these patterns give M3N a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of North York.
Audience matching
Find more regions that resemble M3N
To find regions with a profile similar to M3N, begin with home ownership near 37.3% and university education near 11.7%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between M3N and the Canadian postal-region benchmark.
Immigrant population
58.7%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Owner households
37.3%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Bachelor's degree or higher
11.7%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How M3N compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | M3N | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $66,500 | $85,788 | 22.5% below |
| Average household size | 3.0 people | 2.4 people | 23.5% above |
| Owner households | 37.3% | 66.5% | 29.2 percentage points below |
| One-person households | 21.6% | 29.4% | 7.8 percentage points below |
| Families with children | 46.1% | 34.0% | 12.1 percentage points above |
| Bachelor's degree or higher | 11.7% | 26.5% | 14.8 percentage points below |
| Immigrant population | 58.7% | 22.9% | 35.8 percentage points above |
| Worked from home | 9.2% | 23.8% | 14.6 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 93 local facility records with M3N. Recreation is the largest represented category with 66 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education16
Health care9
Culture and art2
Recreation66
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 25,799 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
20,700YouTube estimate · 65.6%
25,799Facebook estimate · 81.8%
16,862Instagram estimate · 53.4%
8,973TikTok estimate · 28.4%
Practical campaign implications
Turn the strongest M3N signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 7.3%45.3 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Immigrant population: 58.7%35.8 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Owner households: 37.3%29.2 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Related market context
Compare other North York postal regions
These regions share the North York postal community and are ordered by population similarity to M3N.
M3N audience questions
Using this postal-region profile
How large is the audience in M3N?
M3N represents 40,846 residents and 13,630 households in North York. The average household size is 3.0 people.
What demographic characteristics stand out in M3N?
Single-detached homes is 7.3%, 45.3 percentage points below the Canadian postal-region benchmark; Immigrant population is 58.7%, 35.8 percentage points above the Canadian postal-region benchmark; Owner households is 37.3%, 29.2 percentage points below the Canadian postal-region benchmark.
How does M3N compare with another postal region?
M3H is one useful North York postal-region comparison because its population is similar to M3N. It has 38.3% higher median income · 1.8 years older on average.
How can I find other regions that match the M3N audience?
To find regions with a profile similar to M3N, begin with home ownership near 37.3% and university education near 11.7%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in M3N?
Import postal codes to measure customer concentration in M3N, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.