Single-detached homes
68.0%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Saskatchewan postal region
S4H demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Weyburn.
AudienceScoutS4H · WeyburnLoading the S4H boundary…
Selected postal region
Market profile
A market of 11,807 people
Size the opportunity, understand its household composition, and identify the local patterns that make S4H different from the typical Canadian postal region.
Population11,807
Households5,020
Median income$82,000
Average age40.8
S4H market summary
What distinguishes this postal-region audience
S4H represents 11,807 residents and 5,020 households in Weyburn. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 68.0%, or 15.4 percentage points above the benchmark. Worked from home is 11.1%, 12.7 percentage points below the benchmark.
For campaign planning, these patterns give S4H a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Weyburn.
Audience matching
Find more regions that resemble S4H
To find regions with a profile similar to S4H, begin with university education near 16.3%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between S4H and the Canadian postal-region benchmark.
Worked from home
11.1%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Immigrant population
10.4%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Bachelor's degree or higher
16.3%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How S4H compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | S4H | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $82,000 | $85,788 | 4.4% below |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 70.8% | 66.5% | 4.3 percentage points above |
| One-person households | 32.4% | 29.4% | 3.0 percentage points above |
| Families with children | 34.3% | 34.0% | 0.3 percentage points above |
| Bachelor's degree or higher | 16.3% | 26.5% | 10.2 percentage points below |
| Immigrant population | 10.4% | 22.9% | 12.5 percentage points below |
| Worked from home | 11.1% | 23.8% | 12.7 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 21 local facility records with S4H. Health care is the largest represented category with 9 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education8
Health care9
Culture and art4
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 7,443 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
5,898YouTube estimate · 64.6%
7,443Facebook estimate · 81.5%
4,728Instagram estimate · 51.8%
2,388TikTok estimate · 26.2%
Practical campaign implications
Turn the strongest S4H signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 68.0%15.4 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Worked from home: 11.1%12.7 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
- Immigrant population: 10.4%12.5 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Related market context
Compare similar-sized Saskatchewan postal regions
This directory represents Weyburn with one postal region. These Saskatchewan markets are selected by population similarity for a useful market comparison.
S4H audience questions
Using this postal-region profile
How large is the audience in S4H?
S4H represents 11,807 residents and 5,020 households in Weyburn. The average household size is 2.3 people.
What demographic characteristics stand out in S4H?
Single-detached homes is 68.0%, 15.4 percentage points above the Canadian postal-region benchmark; Worked from home is 11.1%, 12.7 percentage points below the Canadian postal-region benchmark; Immigrant population is 10.4%, 12.5 percentage points below the Canadian postal-region benchmark.
How does S4H compare with another postal region?
S4A is one useful Saskatchewan market comparison because its population is similar to S4H. It has 18.3% higher median income · 0.8 years younger on average.
How can I find other regions that match the S4H audience?
To find regions with a profile similar to S4H, begin with university education near 16.3%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in S4H?
Import postal codes to measure customer concentration in S4H, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.